Ralph Lauren
Ralph Lauren is an American fashion brand, founded by the designer Ralph Lauren in 1967 in New York. The company produces apparel, accessories, footwear and home collections, with lines including Polo Ralph Lauren and Ralph Lauren Purple Label.
In Uncertain Times, Ralph Lauren Embraces ’80s Excess
The brand’s autumn 2025 show harkened back to an earlier time when economic uncertainty and geopolitical tension were on Americans’ minds.
In Uncertain Times, Ralph Lauren Embraces ’80s Excess
The brand’s autumn 2025 show harkened back to an earlier time when economic uncertainty and geopolitical tension were on Americans’ minds.
At Salone, Design Spectacle Takes Centre Stage
The power of brand theatre was on display at Milan Design Week, reports Dan Thawley.
At Salone, Design Spectacle Takes Centre Stage
The power of brand theatre was on display at Milan Design Week, reports Dan Thawley.
The Executive Briefing: Reading the Tariff Tea Leaves
This month, ominous trade signals and dismal luxury sales made for a bleak present, while designer appointments and AI innovations pointed towards the future. Read on for your concise breakdown of March’s key developments from executive editor Brian Baskin.
The Executive Briefing: Reading the Tariff Tea Leaves
This month, ominous trade signals and dismal luxury sales made for a bleak present, while designer appointments and AI innovations pointed towards the future. Read on for your concise breakdown of March’s key developments from executive editor Brian Baskin.
How Men’s Dress Shirts Became Cool Again
Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.
How Men’s Dress Shirts Became Cool Again
Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.
Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?
As European luxury giants’ dramatic price hikes have turned off many consumers, American players are reaping the benefits.
Op-Ed | Can Ralph Lauren and Coach Reboot American Luxury?
As European luxury giants’ dramatic price hikes have turned off many consumers, American players are reaping the benefits.
Ralph Lauren, Anna Wintour Awarded the Presidential Medal of Freedom
The New York-based designer was honoured by outgoing US President Joe Biden in a ceremony at the White House Saturday afternoon, making him the first fashion designer to receive the award.
Ralph Lauren, Anna Wintour Awarded the Presidential Medal of Freedom
The New York-based designer was honoured by outgoing US President Joe Biden in a ceremony at the White House Saturday afternoon, making him the first fashion designer to receive the award.
Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Ralph Lauren: Selling a Dream at Every Price
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
Ralph Lauren Goes to the Hamptons
Mr Ralph Lauren brought guests to Bridgehampton on Thursday for one of his brand’s most overt efforts yet to position itself among top luxury players.
Ralph Lauren Goes to the Hamptons
Mr Ralph Lauren brought guests to Bridgehampton on Thursday for one of his brand’s most overt efforts yet to position itself among top luxury players.