Ralph Lauren
Ralph Lauren is an American fashion brand, founded by the designer Ralph Lauren in 1967 in New York. The company produces apparel, accessories, footwear and home collections, with lines including Polo Ralph Lauren and Ralph Lauren Purple Label.
Why IGTV Is Still a Question Mark for Luxury Brands
Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.
Why IGTV Is Still a Question Mark for Luxury Brands
Four months after launch, Instagram's latest feature is living in the shadow of its highly successful predecessor Instagram Stories.
Instagram Killed the Fashion Magazine. What Happens Now?
The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.
Instagram Killed the Fashion Magazine. What Happens Now?
The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.
Why Kering Is Buying Back Its Shares
The French luxury conglomerate plans to buy back up to 1 percent of its share capital over a 12-month period.
Why Kering Is Buying Back Its Shares
The French luxury conglomerate plans to buy back up to 1 percent of its share capital over a 12-month period.
Palace Breaks Silence on Polo Ralph Lauren Collaboration
The tie-up is a milestone for the skater-inflected London label and the American preppie-western giant, which has never done a streetwear collaboration and is trying to attract millennials.
Palace Breaks Silence on Polo Ralph Lauren Collaboration
The tie-up is a milestone for the skater-inflected London label and the American preppie-western giant, which has never done a streetwear collaboration and is trying to attract millennials.
Why Fashion’s Anti-Fur Movement Is Winning
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.
Why Fashion’s Anti-Fur Movement Is Winning
Brands from Gucci to Michael Kors and DVF have recently stopped using fur, calculating that the goodwill generated with younger customers, and a reprieve from social media-amplified protests by animal-rights activists, is worth a few million dollars in lost sales.
Sephora Takes on Beautycon
This week, everyone will be talking about Sephora's first beauty convention, a potential Sears bankruptcy and runway shows in Shanghai, Seoul and Tokyo. Read our BoF Professional Cheat Sheet.
Sephora Takes on Beautycon
This week, everyone will be talking about Sephora's first beauty convention, a potential Sears bankruptcy and runway shows in Shanghai, Seoul and Tokyo. Read our BoF Professional Cheat Sheet.
How to Tackle Fashion’s Tech Deficit? Hire the Right People
At a time when e-commerce and digital marketing are mere table stakes, fashion companies are locked in a race for innovation. The first challenge? Recruiting tech talent.
How to Tackle Fashion’s Tech Deficit? Hire the Right People
At a time when e-commerce and digital marketing are mere table stakes, fashion companies are locked in a race for innovation. The first challenge? Recruiting tech talent.
Women Need Work Clothes. These Brands Want to Give Them More Options.
Despite the ‘casualisation’ of office culture, savvy players like MM.LaFleur and Rent the Runway are betting on the market for smart women's workwear.
Women Need Work Clothes. These Brands Want to Give Them More Options.
Despite the ‘casualisation’ of office culture, savvy players like MM.LaFleur and Rent the Runway are betting on the market for smart women's workwear.
Why Brands Are Launching Secret Apps for Superfans
Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.
Why Brands Are Launching Secret Apps for Superfans
Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.
Sonia Rykiel Takes to the Street
For its 50th anniversary, the brand embraced the lyricism of city life on a street named after the founding designer, showing signatures of the house successfully updated by Julie de Libran.
Sonia Rykiel Takes to the Street
For its 50th anniversary, the brand embraced the lyricism of city life on a street named after the founding designer, showing signatures of the house successfully updated by Julie de Libran.