Ralph Lauren
Ralph Lauren is an American fashion brand, founded by the designer Ralph Lauren in 1967 in New York. The company produces apparel, accessories, footwear and home collections, with lines including Polo Ralph Lauren and Ralph Lauren Purple Label.


Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

How to Navigate the Coronavirus Crisis
What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.

How to Navigate the Coronavirus Crisis
What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.

Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?
The influencer’s new brand for the department store chain did over $2.5 million in sales in its first day, the retailer told BoF. It’s a good sign for Macy’s, which needs to attract younger customers, and Bernstein, who wants to expand beyond contemporary and into the mass market.

Danielle Bernstein Made Macy’s Millions in Just a Day — Will the Magic Last?
The influencer’s new brand for the department store chain did over $2.5 million in sales in its first day, the retailer told BoF. It’s a good sign for Macy’s, which needs to attract younger customers, and Bernstein, who wants to expand beyond contemporary and into the mass market.

Coronavirus Casts a Shadow on Luxury’s Cruise Show Plans
As the likes of Gucci and Versace cancel events, the outbreak is surfacing urgent questions about fashion’s ways of working.

Coronavirus Casts a Shadow on Luxury’s Cruise Show Plans
As the likes of Gucci and Versace cancel events, the outbreak is surfacing urgent questions about fashion’s ways of working.

Inside the Secret World of Vintage Fashion Scouting
In the rapidly growing market for vintage, a secretive group of elite 'pickers' know where to score the best clothes and accessories for celebrities and designers.

Inside the Secret World of Vintage Fashion Scouting
In the rapidly growing market for vintage, a secretive group of elite 'pickers' know where to score the best clothes and accessories for celebrities and designers.

2020’s Top M&A Targets in Luxury
BoF tapped industry experts and analysed the market to determine which brands will likely be targeted this year — and which wild-card mergers could pick up steam.

2020’s Top M&A Targets in Luxury
BoF tapped industry experts and analysed the market to determine which brands will likely be targeted this year — and which wild-card mergers could pick up steam.

In Milan, a Return to Tradition
Traditional femininity is making a comeback on the Milanese catwalks, along with the return of timeless classics that hit the mark without screaming ‘fashion,’ reports Angelo Flaccavento.

In Milan, a Return to Tradition
Traditional femininity is making a comeback on the Milanese catwalks, along with the return of timeless classics that hit the mark without screaming ‘fashion,’ reports Angelo Flaccavento.

How Brands Go Viral On TikTok
Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.

How Brands Go Viral On TikTok
Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.

Coronavirus Is Disrupting Fashion’s Global Supply Chain. Here’s What Brands Can Do.
The deadly outbreak is taking a toll on China's economy, which produces one-third of the world's apparel. Brands need to prepare for shipping and manufacturing delays.

Coronavirus Is Disrupting Fashion’s Global Supply Chain. Here’s What Brands Can Do.
The deadly outbreak is taking a toll on China's economy, which produces one-third of the world's apparel. Brands need to prepare for shipping and manufacturing delays.

Why Tommy Hilfiger Is Still Standing
The all-American apparel retailer is facing more competition in more regions than ever before, but marketing stunts like see-now-buy-now runway shows continue to pay off. What's the secret?

Why Tommy Hilfiger Is Still Standing
The all-American apparel retailer is facing more competition in more regions than ever before, but marketing stunts like see-now-buy-now runway shows continue to pay off. What's the secret?