Purple


Colette’s Sarah Andelman: How to Win at Retail
The consultant and former creative director of the famed Paris concept store that closed in 2017 says that ‘Colette wouldn’t work today.’ Here’s what she thinks resonates with fashion consumers in a post-internet era.

Colette’s Sarah Andelman: How to Win at Retail
The consultant and former creative director of the famed Paris concept store that closed in 2017 says that ‘Colette wouldn’t work today.’ Here’s what she thinks resonates with fashion consumers in a post-internet era.

Power Moves | Vanity Fair France Announces Fashion Director, Browns Makes Changes to Buying Team
This week, Vanity Fair France names Camille Bidault-Waddington as fashion director, while Browns announces several appointments within its buying department.

Power Moves | Vanity Fair France Announces Fashion Director, Browns Makes Changes to Buying Team
This week, Vanity Fair France names Camille Bidault-Waddington as fashion director, while Browns announces several appointments within its buying department.

Announcing Tamara Mellon, Purple, Stine Goya and No.One
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Tamara Mellon, Purple, Stine Goya and No.One
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Ralph Lauren Loosens Up
At its 50th anniversary Central Park extravaganza, the American mega-brand proved it could loosen up and credibly live outside the strict confines of its preppy vision as it fights to regain relevance with consumers.

Ralph Lauren Loosens Up
At its 50th anniversary Central Park extravaganza, the American mega-brand proved it could loosen up and credibly live outside the strict confines of its preppy vision as it fights to regain relevance with consumers.

Will Ralph Lauren's 50th Anniversary Extravaganza Help it Survive Another 50 Years?
The American stalwart is pouring an additional $100 million into marketing over the next five years, with events like Friday evening’s spectacle headlining the plan.

Will Ralph Lauren's 50th Anniversary Extravaganza Help it Survive Another 50 Years?
The American stalwart is pouring an additional $100 million into marketing over the next five years, with events like Friday evening’s spectacle headlining the plan.

DLX Paris Plots US Expansion
Part of a new wave of seasoned publicists who have struck out on their own, Guillaume Delacroix is partnering with Justin Padgett to expand his PR business to New York.

DLX Paris Plots US Expansion
Part of a new wave of seasoned publicists who have struck out on their own, Guillaume Delacroix is partnering with Justin Padgett to expand his PR business to New York.

Fashion GPS Founder's Fashion-Tech Journey
Eddie Mullon turned a side project into a business that revolutionised fashion PR. Now, he’s giving back to his native Malawi.

Fashion GPS Founder's Fashion-Tech Journey
Eddie Mullon turned a side project into a business that revolutionised fashion PR. Now, he’s giving back to his native Malawi.

A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?

A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?

Dries Van Noten Celebrates Letting Go
The powerful collection was brash and glam, creating hybrids of other times and places that prove seductive in this moment.

Dries Van Noten Celebrates Letting Go
The powerful collection was brash and glam, creating hybrids of other times and places that prove seductive in this moment.

Designer Simon Spurr Returns to Ready-to-Wear
The Yves Saint Laurent and Ralph Lauren veteran is back as creative director of Neapolitan label Eidos.

Designer Simon Spurr Returns to Ready-to-Wear
The Yves Saint Laurent and Ralph Lauren veteran is back as creative director of Neapolitan label Eidos.