Purple
CEO
Founding Director
Director
Director
Purple is an internationally renowned Public Relations Agency with offices in London, New York and Los Angeles providing communications, creative and digital strategies to leading global brands and the next generation of groundbreaking talent within the fashion, music, beauty, lifestyle and luxury goods industries. We align business ambition and cultural energy for commercial success.
The strategic requirements of each client are individually tailored from the outset. Purple’s services cover press relations, print and online editorial procurement, product placement, high profile event management and innovative creative and digital strategies.
Purple offers a wealth of experience and expertise across a broad range of sectors which is used to great effect to leverage clients’ communications. We have an unrivalled network of influencers worldwide, which along with our unique and individual skill set enables us to achieve global success with each communications campaign.
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How I Became… ASICS SportStyle’s PR & Collaborations Lead
Anissa Jaffery began her career at fashion PR agencies, where she learnt the ‘ABCs of PR’ before moving in-house to work at a host of global brands, from Net-a-Porter and Topshop to Calvin Klein and G-Star Raw. Now ASICS Sportstyle’s PR and collaborations lead, she shares her advice on how to succeed in fashion PR.
How I Became… ASICS SportStyle’s PR & Collaborations Lead
Anissa Jaffery began her career at fashion PR agencies, where she learnt the ‘ABCs of PR’ before moving in-house to work at a host of global brands, from Net-a-Porter and Topshop to Calvin Klein and G-Star Raw. Now ASICS Sportstyle’s PR and collaborations lead, she shares her advice on how to succeed in fashion PR.
How to Choose a PR Agency
A good agency can feel like an extension of a brand and bring fresh expertise towards telling its story. But picking the right partner is growing more complex as the definition of PR rapidly evolves.
How to Choose a PR Agency
A good agency can feel like an extension of a brand and bring fresh expertise towards telling its story. But picking the right partner is growing more complex as the definition of PR rapidly evolves.
Olding Is the New Blanding: Luxury Brands Look Back to Get Ahead
After an era of streamlined logos and nearly constant drops of Instagrammable merchandise, European fashion houses are reasserting brand signatures from their pasts to signal lasting value in an uncertain market.
Olding Is the New Blanding: Luxury Brands Look Back to Get Ahead
After an era of streamlined logos and nearly constant drops of Instagrammable merchandise, European fashion houses are reasserting brand signatures from their pasts to signal lasting value in an uncertain market.
Join Virgil Abloh, Samira Nasr, Jonathan Anderson and Remo Ruffini at VOICES 2020
BoF’s annual gathering for big thinkers will take place from Dec 1-3, 2020 via a live global broadcast. Register today.
Join Virgil Abloh, Samira Nasr, Jonathan Anderson and Remo Ruffini at VOICES 2020
BoF’s annual gathering for big thinkers will take place from Dec 1-3, 2020 via a live global broadcast. Register today.
Self Service's Video Issue: A Way Forward For Fashion Media?
The decline in print advertising is squeezing traditional fashion magazines. But brands’ hunger for video content could spell opportunity. Editor and creative director Ezra Petronio tells BoF how Self Service is adapting.
Self Service's Video Issue: A Way Forward For Fashion Media?
The decline in print advertising is squeezing traditional fashion magazines. But brands’ hunger for video content could spell opportunity. Editor and creative director Ezra Petronio tells BoF how Self Service is adapting.
Travis Scott Has Become Corporate America’s Go-To Pitchman
The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.
Travis Scott Has Become Corporate America’s Go-To Pitchman
The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.
Power Moves | PVH Names Stefan Larsson Next CEO, Patagonia Announces New Chief Executive
This week, it was announced that Larsson will take the helm from Manny Chirico in February, while Patagonia named Rose Marcario’s successor.
Power Moves | PVH Names Stefan Larsson Next CEO, Patagonia Announces New Chief Executive
This week, it was announced that Larsson will take the helm from Manny Chirico in February, while Patagonia named Rose Marcario’s successor.
For Some Labels, Drops Are Still Working When Nothing Else Is
The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.
For Some Labels, Drops Are Still Working When Nothing Else Is
The model’s enduring success for streetwear brands and niche labels alike may be a lesson to those that have treated it simply as a marketing gimmick.
HypeBeasts Have Turned Holiday Shopping On Its Head
In the age of drops and grails, parents who used to line up outside the toy store on Black Friday now hit refresh on Supreme’s website on Thursday morning. Forget A Christmas Story — youth interest in limited streetwear has turned holiday shopping into Die Hard.
HypeBeasts Have Turned Holiday Shopping On Its Head
In the age of drops and grails, parents who used to line up outside the toy store on Black Friday now hit refresh on Supreme’s website on Thursday morning. Forget A Christmas Story — youth interest in limited streetwear has turned holiday shopping into Die Hard.
Announcing the Latest Speakers for VOICES 2019
Juergen Teller, Carole Cadwalladr and Alok V Menon are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK later this month.
Announcing the Latest Speakers for VOICES 2019
Juergen Teller, Carole Cadwalladr and Alok V Menon are the latest names to join an exciting and inspirational group of speakers at BoF's Annual Gathering for Big Thinkers to be held in Oxfordshire, UK later this month.