Skip to main content

Puma

News & Analysis

The Clunky, Ugly Dad Shoe Gives Sneaker Makers a Swift Kick

With more shoppers turning toward chunky, high-fashion sneakers from the likes of Louis Vuitton and Balenciaga, athletic-shoe makers are jumping on the bandwagon as fast as they can.

News & Analysis

The Clunky, Ugly Dad Shoe Gives Sneaker Makers a Swift Kick

With more shoppers turning toward chunky, high-fashion sneakers from the likes of Louis Vuitton and Balenciaga, athletic-shoe makers are jumping on the bandwagon as fast as they can.


Financial Markets

Puma Shares Tumble as it Sticks to Profit Forecast

Second-quarter sales rose by 15 percent to 1.05 billion euros driven by footwear, slowing from a 21 percent jump in the first quarter.

Financial Markets

Puma Shares Tumble as it Sticks to Profit Forecast

Second-quarter sales rose by 15 percent to 1.05 billion euros driven by footwear, slowing from a 21 percent jump in the first quarter.


News & Analysis

Power Moves | French Couture Federation Reelects President, Snap Nominates Director

This week, the Fédération de la Haute Couture et de la Mode reelects Ralph Toledano as president, while Snap nominates Glossier's Poppy Thorpe as director.

News & Analysis

Power Moves | French Couture Federation Reelects President, Snap Nominates Director

This week, the Fédération de la Haute Couture et de la Mode reelects Ralph Toledano as president, while Snap nominates Glossier's Poppy Thorpe as director.


Luxury

Greenpeace Report Spotlights Fashion’s Progress on ‘Detoxing’

According to the report, Inditex, H&M, Fast Retailing and Benetton are among the big fashion companies leading the way in hazardous chemical management.

Luxury

Greenpeace Report Spotlights Fashion’s Progress on ‘Detoxing’

According to the report, Inditex, H&M, Fast Retailing and Benetton are among the big fashion companies leading the way in hazardous chemical management.


News & Analysis

US Tariffs Could Push Puma Production Out of China

The German sportswear maker is working on contingency plans to move some production from China to other Asian markets over potential tariffs imposed on footwear.

News & Analysis

US Tariffs Could Push Puma Production Out of China

The German sportswear maker is working on contingency plans to move some production from China to other Asian markets over potential tariffs imposed on footwear.


News & Analysis

Puma Says China Powered Strong First-Quarter Sales

The German sportswear maker raised its full-year growth target after reporting a stronger-than-expected start to 2018.

News & Analysis

Puma Says China Powered Strong First-Quarter Sales

The German sportswear maker raised its full-year growth target after reporting a stronger-than-expected start to 2018.


Financial Markets

Puma Lifts Guidance As Sales Growth Accelerates

The German sportswear brand nudged up its sales and profit guidance for 2018, but warned of volatile currencies and the threat of a US-China trade war.

Financial Markets

Puma Lifts Guidance As Sales Growth Accelerates

The German sportswear brand nudged up its sales and profit guidance for 2018, but warned of volatile currencies and the threat of a US-China trade war.


News & Analysis

Puma Sets 2022 Sales Targets to Better Rival Adidas and Nike

The German sportswear brand expects to boost underlying sales by around 10 percent each year up to 2022, bringing its profitability closer to that of its larger rivals.

News & Analysis

Puma Sets 2022 Sales Targets to Better Rival Adidas and Nike

The German sportswear brand expects to boost underlying sales by around 10 percent each year up to 2022, bringing its profitability closer to that of its larger rivals.


News & Analysis

Top 10 Campaigns of the Season

From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.

News & Analysis

Top 10 Campaigns of the Season

From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.


News & Analysis

Puma Upbeat for 2018 After Solid End to 2017

Quarterly earnings more than doubled to $37.8 million on the back of strong core footwear business growth, after shares tumbled last month when Kering said it would spin off the brand to its shareholders.

News & Analysis

Puma Upbeat for 2018 After Solid End to 2017

Quarterly earnings more than doubled to $37.8 million on the back of strong core footwear business growth, after shares tumbled last month when Kering said it would spin off the brand to its shareholders.