Puma
Why H&M Is Using Kung Fu to Boost Its Business
With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?
Why H&M Is Using Kung Fu to Boost Its Business
With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?
Polimoda’s Industry Insights
To hear how Polimoda is incorporating industry know-how into its curriculum, BoF meets Neiman Marcus’ Bruce Pask, communications specialist and F*hits Founder Alice Ferraz and the Global Creative Director of Puma Torsten Hochstetter.
Polimoda’s Industry Insights
To hear how Polimoda is incorporating industry know-how into its curriculum, BoF meets Neiman Marcus’ Bruce Pask, communications specialist and F*hits Founder Alice Ferraz and the Global Creative Director of Puma Torsten Hochstetter.
Puma Reports 'Best Ever' Quarter for Sales and Profit
The sportswear brand has been growing faster than its bigger German rival Adidas and market leader Nike, thanks to savvy social media campaigns and partnerships with celebrities like Selena Gomez, Rihanna and Jay-Z.
Puma Reports 'Best Ever' Quarter for Sales and Profit
The sportswear brand has been growing faster than its bigger German rival Adidas and market leader Nike, thanks to savvy social media campaigns and partnerships with celebrities like Selena Gomez, Rihanna and Jay-Z.
Fashion Industry Still Failing on Transparency
Six years after Rana Plaza, Fashion Revolution’s annual transparency index shows the industry largely remains a black box.
Fashion Industry Still Failing on Transparency
Six years after Rana Plaza, Fashion Revolution’s annual transparency index shows the industry largely remains a black box.
Puma Poaches Manchester City Kit Deal From Nike
The deal, which Puma calls its 'largest' ever, will bolster Puma’s current roster of soccer teams, which includes Borussia Dortmund, AC Milan, Arsenal and Olympique Marseille.
Puma Poaches Manchester City Kit Deal From Nike
The deal, which Puma calls its 'largest' ever, will bolster Puma’s current roster of soccer teams, which includes Borussia Dortmund, AC Milan, Arsenal and Olympique Marseille.
Nike Target of Twitter Storm After Basketball Star's Shoe Splits
This isn’t the first time the sportswear has had problems with its basketball merchandise.
Nike Target of Twitter Storm After Basketball Star's Shoe Splits
This isn’t the first time the sportswear has had problems with its basketball merchandise.
Puma Upbeat for 2019 as New Styles Prove Popular
Puma is growing faster than its bigger German rival Adidas and market leader Nike, helped by savvy social media campaigns and partnerships with celebrities like Selena Gomez.
Puma Upbeat for 2019 as New Styles Prove Popular
Puma is growing faster than its bigger German rival Adidas and market leader Nike, helped by savvy social media campaigns and partnerships with celebrities like Selena Gomez.
Puma Goes Back to the Future With Computerised Running Shoes
The German company is selling a refurbished version of its 1986 shoe with computers in the heels.
Puma Goes Back to the Future With Computerised Running Shoes
The German company is selling a refurbished version of its 1986 shoe with computers in the heels.
Puma Lifts Outlook as Basketball Launch Goes Well
The sportswear maker is looking to widen its appeal in the US market by returning to basketball.
Puma Lifts Outlook as Basketball Launch Goes Well
The sportswear maker is looking to widen its appeal in the US market by returning to basketball.
Puma Commemorates 'Black Power' Salute in US Market Push
The campaign comes shortly after rival Nike scored a hit with an ad featuring modern-day activist for racial equality Colin Kaepernick.
Puma Commemorates 'Black Power' Salute in US Market Push
The campaign comes shortly after rival Nike scored a hit with an ad featuring modern-day activist for racial equality Colin Kaepernick.