Puma
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.
Why Puma Is Showing at New York Fashion Week
The upcoming show, which is Puma’s first return to NYFW since its Fenty collaboration in 2017, will feature immersive virtual elements and two new sneakers designed for the digital world first.
Why Puma Is Showing at New York Fashion Week
The upcoming show, which is Puma’s first return to NYFW since its Fenty collaboration in 2017, will feature immersive virtual elements and two new sneakers designed for the digital world first.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.
What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.
What’s Driving Activewear’s Endless Boom?
Sportswear companies are upgrading their outlooks for the year as consumers’ appetite for yoga pants and joggers shows no sign of letting up.
What’s Driving Activewear’s Endless Boom?
Sportswear companies are upgrading their outlooks for the year as consumers’ appetite for yoga pants and joggers shows no sign of letting up.
Fashion’s New Materials Frontier
The fashion industry relies on an extractive business model. BoF assesses companies’ efforts to establish raw material supply chains with a positive impact on people and planet in the latest in a series of articles examining the findings of The BoF Sustainability Index.
Fashion’s New Materials Frontier
The fashion industry relies on an extractive business model. BoF assesses companies’ efforts to establish raw material supply chains with a positive impact on people and planet in the latest in a series of articles examining the findings of The BoF Sustainability Index.
Fashion Is Still Failing on Workers’ Rights
The fashion industry runs on systemic inequality and social injustice. BoF assesses companies’ efforts to protect workers in their supply chain in the latest in a series of articles examining the findings of The BoF Sustainability Index.
Fashion Is Still Failing on Workers’ Rights
The fashion industry runs on systemic inequality and social injustice. BoF assesses companies’ efforts to protect workers in their supply chain in the latest in a series of articles examining the findings of The BoF Sustainability Index.
Measuring Fashion’s Sustainability Gap — Download the Report Now
Brands are talking about sustainability more than ever before, but does their rhetoric stand up to scrutiny? BoF’s new report, The BoF Sustainability Index, benchmarks 15 of the industry’s biggest companies against ambitious environmental and social goals and finds fashion is falling short.
Measuring Fashion’s Sustainability Gap — Download the Report Now
Brands are talking about sustainability more than ever before, but does their rhetoric stand up to scrutiny? BoF’s new report, The BoF Sustainability Index, benchmarks 15 of the industry’s biggest companies against ambitious environmental and social goals and finds fashion is falling short.
Puma Reports Jump in Sales in America and Europe
The German sportswear company's quarterly sales rose by 13 percent to €1.58 billion ($1.87 billion), beating forecasts for €1.56 billion.
Puma Reports Jump in Sales in America and Europe
The German sportswear company's quarterly sales rose by 13 percent to €1.58 billion ($1.87 billion), beating forecasts for €1.56 billion.