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Puma

Financial Markets

Puma Raises 2014 Sales Outlook as Footwear Revenue Rebounds

Puma SE boosted its outlook for 2014 sales as the footwear maker’s investment in a new ad campaign and sponsorships started to take hold.

Financial Markets

Puma Raises 2014 Sales Outlook as Footwear Revenue Rebounds

Puma SE boosted its outlook for 2014 sales as the footwear maker’s investment in a new ad campaign and sponsorships started to take hold.


Global Markets

Kering Sales Bolstered by Puma as Gucci Declines

PARIS, France — Kering SA reported third-quarter revenue that met analysts' estimates as growth in the sports and lifestyle unit offset the effects

Global Markets

Kering Sales Bolstered by Puma as Gucci Declines

PARIS, France — Kering SA reported third-quarter revenue that met analysts' estimates as growth in the sports and lifestyle unit offset the effects


Marketing

Puma Returns to Roots in New Campaign

After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.

Marketing

Puma Returns to Roots in New Campaign

After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.


Fashion Week

Hussein Chalayan, London's Most Radical Fashion Designer

BoF columnist Colin McDowell speaks to the cerebral Hussein Chalayan, whom he rates as London’s only radical fashion designer.

Fashion Week

Hussein Chalayan, London's Most Radical Fashion Designer

BoF columnist Colin McDowell speaks to the cerebral Hussein Chalayan, whom he rates as London’s only radical fashion designer.


News & Analysis

Puma Profit Falls Amid Brand Investment

FRANKFURT, Germany — Puma SE, Europe's second-largest sporting-goods maker, reported a milder-than-anticipated drop in operating profit as the

News & Analysis

Puma Profit Falls Amid Brand Investment

FRANKFURT, Germany — Puma SE, Europe's second-largest sporting-goods maker, reported a milder-than-anticipated drop in operating profit as the


News & Analysis

Puma Delays Soccer Push Until Kids See World Cup Shoes in Action

FRANKFURT, Germany — The biggest event in soccer starts next month with the first kick at the World Cup. Puma SE won't start its major promotional

News & Analysis

Puma Delays Soccer Push Until Kids See World Cup Shoes in Action

FRANKFURT, Germany — The biggest event in soccer starts next month with the first kick at the World Cup. Puma SE won't start its major promotional


News & Analysis

Puma First-Quarter Profit Slides as Turnaround Remains Elusive

HERZOGENAURACH, Germany — Puma SE, Europe's second-largest sporting-goods maker, reported a decline in first-quarter profit, underscoring the scale

News & Analysis

Puma First-Quarter Profit Slides as Turnaround Remains Elusive

HERZOGENAURACH, Germany — Puma SE, Europe's second-largest sporting-goods maker, reported a decline in first-quarter profit, underscoring the scale


News & Analysis

Gucci Owner Kering to Consider Buying Sports, Lifestyle Brands

PARIS, France — Gucci owner Kering SA will consider acquiring sports and lifestyle brands in three years, as it assesses the performance of its Puma

News & Analysis

Gucci Owner Kering to Consider Buying Sports, Lifestyle Brands

PARIS, France — Gucci owner Kering SA will consider acquiring sports and lifestyle brands in three years, as it assesses the performance of its Puma


News & Analysis

Puma’s Gulden Rules Out Quick Fix as Full-Year Profit Slumps

PARIS, France — Puma SE, Europe's second-largest sporting-goods maker, ruled out a rapid recovery as it reported a slump in full-year profit.

News & Analysis

Puma’s Gulden Rules Out Quick Fix as Full-Year Profit Slumps

PARIS, France — Puma SE, Europe's second-largest sporting-goods maker, ruled out a rapid recovery as it reported a slump in full-year profit.


News & Analysis

Kering Sees Very Significant Drop in 2013 Net on Puma, Redoute

PARIS, France — Kering, formerly called PPR, said it expects net income this year to drop "very significantly," hurt by one-time charges related to

News & Analysis

Kering Sees Very Significant Drop in 2013 Net on Puma, Redoute

PARIS, France — Kering, formerly called PPR, said it expects net income this year to drop "very significantly," hurt by one-time charges related to