Puma
Why Puma is Key for Kering to Move Forward
Puma has delivered disappointing results in the near-decade since Kering acquired it, fuelling rumours of a sale — but there could be light at the end of the tunnel, argues Luca Solca.
Why Puma is Key for Kering to Move Forward
Puma has delivered disappointing results in the near-decade since Kering acquired it, fuelling rumours of a sale — but there could be light at the end of the tunnel, argues Luca Solca.
Athleisure’s Winners and Losers
Innovative retail and marketing concepts, as well as designer and celebrity collaborations have helped drive success in the athleisure sector.
Athleisure’s Winners and Losers
Innovative retail and marketing concepts, as well as designer and celebrity collaborations have helped drive success in the athleisure sector.
Puma Raises Outlook as Rihanna, Celebrity Tie-Ups Help Sales
Puma raised its earnings outlook after reporting profit that topped analysts’ estimates, helped by street shoes promoted by pop-star Rihanna and British model Cara Delevingne.
Puma Raises Outlook as Rihanna, Celebrity Tie-Ups Help Sales
Puma raised its earnings outlook after reporting profit that topped analysts’ estimates, helped by street shoes promoted by pop-star Rihanna and British model Cara Delevingne.
Puma Earnings Beat Analysts’ Estimates on Soccer and Women’s Shoes
Puma reported second-quarter profit that topped analysts’ estimates as the German sneaker maker got a lift from Europe’s soccer championships and a focus on the women’s market.
Puma Earnings Beat Analysts’ Estimates on Soccer and Women’s Shoes
Puma reported second-quarter profit that topped analysts’ estimates as the German sneaker maker got a lift from Europe’s soccer championships and a focus on the women’s market.
Adidas Relies On Stars Not Soccer Teams To Sell Product
Getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiralling team sponsorships, which can top $1 billion.
Adidas Relies On Stars Not Soccer Teams To Sell Product
Getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiralling team sponsorships, which can top $1 billion.
Puma Confirms Guidance for Busy Sports Year
German sportswear firm Puma confirmed a cautious outlook for sales and profitability in 2016, saying a busy sports calendar and a booming women's business should help it offset the negative currency impacts.
Puma Confirms Guidance for Busy Sports Year
German sportswear firm Puma confirmed a cautious outlook for sales and profitability in 2016, saying a busy sports calendar and a booming women's business should help it offset the negative currency impacts.
German Court Rejects Adidas Bid to Block New Puma Shoes
A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand.
German Court Rejects Adidas Bid to Block New Puma Shoes
A German court has rejected an attempt by Adidas to stop its smaller rival Puma from selling a new line of shoes with light-weight, bouncy soles similar to its popular "Boost" brand.
Kering Sells Another Sports Brand, Boosts Speculation of Puma Exit
Kering continued to dismantle its sports and lifestyle unit with another disposal, boosting speculation the owner of Gucci may exit Puma, the ailing German shoemaker it bought in 2007.
Kering Sells Another Sports Brand, Boosts Speculation of Puma Exit
Kering continued to dismantle its sports and lifestyle unit with another disposal, boosting speculation the owner of Gucci may exit Puma, the ailing German shoemaker it bought in 2007.
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?
Kering Results Signal a Bright Year Ahead
As Gucci finally begins to recover, Saint Laurent shines and Puma gains momentum, Kering’s latest results signal good prospects for the year ahead.
Kering Results Signal a Bright Year Ahead
As Gucci finally begins to recover, Saint Laurent shines and Puma gains momentum, Kering’s latest results signal good prospects for the year ahead.