Puma
Puma CEO Says Marketing Spend Will Drive Brand Revival
Puma plans to keep spending on marketing and on endorsements from star athletes, chief executive Bjorn Gulden said, in a bid to revive a brand that still lags behind Nike and Adidas.
Puma CEO Says Marketing Spend Will Drive Brand Revival
Puma plans to keep spending on marketing and on endorsements from star athletes, chief executive Bjorn Gulden said, in a bid to revive a brand that still lags behind Nike and Adidas.
Puma Boosts Forecasts as Turnaround Gathers Pace
Currency-adjusted revenue for 2017 will rise by 12 percent to 14 percent, the company said in an unscheduled statement Monday.
Puma Boosts Forecasts as Turnaround Gathers Pace
Currency-adjusted revenue for 2017 will rise by 12 percent to 14 percent, the company said in an unscheduled statement Monday.
Social Goods | Mass Faintings in Nike and Puma Factories, Is Sustainable Fashion Pointless?
This week, sportswear brands review a spate of fainting incidents in Cambodian factories, while the impact of the sustainable fashion industry comes into question.
Social Goods | Mass Faintings in Nike and Puma Factories, Is Sustainable Fashion Pointless?
This week, sportswear brands review a spate of fainting incidents in Cambodian factories, while the impact of the sustainable fashion industry comes into question.
Puma Almost Doubles Profit in Turnaround Push
The German sports apparel maker's profit almost doubled as it raised prices and sold fewer goods at a discount, bolstering its turnaround plan.
Puma Almost Doubles Profit in Turnaround Push
The German sports apparel maker's profit almost doubled as it raised prices and sold fewer goods at a discount, bolstering its turnaround plan.
François-Henri Pinault Exits Puma, British Vogue Names Edward Enninful Editor-in-Chief
This week, Kering's chairman and chief executive stepped down from Puma's board of directors and Edward Enninful has been appointed editor-in-chief of British Vogue.
François-Henri Pinault Exits Puma, British Vogue Names Edward Enninful Editor-in-Chief
This week, Kering's chairman and chief executive stepped down from Puma's board of directors and Edward Enninful has been appointed editor-in-chief of British Vogue.
Who's Best Placed to Buy Puma?
François-Henri Pinault’s decision to step down from Puma’s board of directors adds to speculation that Kering is preparing to sell the sportswear brand.
Who's Best Placed to Buy Puma?
François-Henri Pinault’s decision to step down from Puma’s board of directors adds to speculation that Kering is preparing to sell the sportswear brand.
Puma Raises Forecast as Turnaround Progresses
The company raised its 2017 earnings forecast after reporting sales rose by 15 percent to €1 billion, adding further momentum to its turnaround efforts.
Puma Raises Forecast as Turnaround Progresses
The company raised its 2017 earnings forecast after reporting sales rose by 15 percent to €1 billion, adding further momentum to its turnaround efforts.
Social Goods | H&M's Climate Positive Plan, the Path to Model Diversity
This week, H&M announces new sustainability goals and a cynical take on the push for more diverse models.
Social Goods | H&M's Climate Positive Plan, the Path to Model Diversity
This week, H&M announces new sustainability goals and a cynical take on the push for more diverse models.
Puma and Under Armour Trade Places
Puma's profits are reviving and its shares are surging — a mirror image to its similarly sized US rival, which is reeling from a sales slowdown and a stock slump.
Puma and Under Armour Trade Places
Puma's profits are reviving and its shares are surging — a mirror image to its similarly sized US rival, which is reeling from a sales slowdown and a stock slump.
Puma Predicts Profit Jump as Bolt and Rihanna Assist Resurgence
Puma said operating profit in 2017 will rise at least as fast as last year, when three big global sports events and better sales of women’s wear helped the measure jump by a third.
Puma Predicts Profit Jump as Bolt and Rihanna Assist Resurgence
Puma said operating profit in 2017 will rise at least as fast as last year, when three big global sports events and better sales of women’s wear helped the measure jump by a third.