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Proenza Schouler

Proenza Schouler
Fashion Week

What's Next for New York?

The centrifugal force that once held New York Fashion Week together is losing its strength but that’s not necessarily a bad thing for the likes of Sies Marjan, Rodarte, Prabal Gurung and Opening Ceremony.

Fashion Week

What's Next for New York?

The centrifugal force that once held New York Fashion Week together is losing its strength but that’s not necessarily a bad thing for the likes of Sies Marjan, Rodarte, Prabal Gurung and Opening Ceremony.


News & Analysis

Proenza Schouler: ‘We Don’t Have to Be a Billion-Dollar Brand’

After two seasons showing during Paris couture week, Jack McCollough and Lazaro Hernandez are back in New York with a more practical outlook.

News & Analysis

Proenza Schouler: ‘We Don’t Have to Be a Billion-Dollar Brand’

After two seasons showing during Paris couture week, Jack McCollough and Lazaro Hernandez are back in New York with a more practical outlook.


Fashion Week

New York Fashion Week's New Look

This week, everyone will be talking about who's showing — and who isn't — at New York Fashion Week, how runway models are treated and the push for size inclusivity. Read our BoF Professional Cheat Sheet.

Fashion Week

New York Fashion Week's New Look

This week, everyone will be talking about who's showing — and who isn't — at New York Fashion Week, how runway models are treated and the push for size inclusivity. Read our BoF Professional Cheat Sheet.


Fashion Week

Proenza Schouler and Rodarte Return to New York Fashion Week

Having departed to Paris Couture Week three seasons ago, the brands rejoin New York royalty including Marc Jacobs, Tory Burch and Ralph Lauren.

Fashion Week

Proenza Schouler and Rodarte Return to New York Fashion Week

Having departed to Paris Couture Week three seasons ago, the brands rejoin New York royalty including Marc Jacobs, Tory Burch and Ralph Lauren.


Financial Markets

What’s Ailing America’s Fashion Darlings?

Once popular American labels are struggling to adapt to a perfect storm of shifting consumer tastes, failing department stores and the rise of direct-to-consumer.

Financial Markets

What’s Ailing America’s Fashion Darlings?

Once popular American labels are struggling to adapt to a perfect storm of shifting consumer tastes, failing department stores and the rise of direct-to-consumer.


News & Analysis

Brock Collection Signs Exclusive Partnership Deal with Onward Luxury Group

The label hopes to increase sales two-and-a-half times by expanding to Europe and the Middle East.

News & Analysis

Brock Collection Signs Exclusive Partnership Deal with Onward Luxury Group

The label hopes to increase sales two-and-a-half times by expanding to Europe and the Middle East.


News & Analysis

You Can’t Smell the Internet

The olfactory nature of fragrance makes it challenging to sell online, so how are perfume brands tapping the digital opportunity?

News & Analysis

You Can’t Smell the Internet

The olfactory nature of fragrance makes it challenging to sell online, so how are perfume brands tapping the digital opportunity?


News & Analysis

Power Moves | Spring Hires Media President, Balenciaga Taps Daniel Motta Mello

This week, Matthew Starker has joined Spring as president, media and original content, while Balenciaga has tapped Daniel Motta Mello to head up brand PR and communications in the Americas.

News & Analysis

Power Moves | Spring Hires Media President, Balenciaga Taps Daniel Motta Mello

This week, Matthew Starker has joined Spring as president, media and original content, while Balenciaga has tapped Daniel Motta Mello to head up brand PR and communications in the Americas.


Retail

6 Tips for Taking Your Brand Direct-to-Consumer

A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.

Retail

6 Tips for Taking Your Brand Direct-to-Consumer

A slew of wholesale-dependent brands are eager to shift their sales strategies towards direct retail — but it’s not easy.


Fashion Week

New York Fashion Week's Got the Blues

There are few designers showing here who have a sense of what they stand for or why they need the platform of fashion week. It doesn't have to be that way.

Fashion Week

New York Fashion Week's Got the Blues

There are few designers showing here who have a sense of what they stand for or why they need the platform of fashion week. It doesn't have to be that way.