Skip to main content

Proenza Schouler

Proenza Schouler
Media

Op-Ed | The End of Fashion Establishment Gatekeepers

A top tier of editors, photographers, stylists and buyers once decided which designers and which trends would dictate a season. But that validation no longer carries the same weight with customers.

Media

Op-Ed | The End of Fashion Establishment Gatekeepers

A top tier of editors, photographers, stylists and buyers once decided which designers and which trends would dictate a season. But that validation no longer carries the same weight with customers.


Marketing

When the Culture Wars Came to Fashion

Brands are being held directly accountable for their actions to a degree that would have been unthinkable even a decade ago.

Marketing

When the Culture Wars Came to Fashion

Brands are being held directly accountable for their actions to a degree that would have been unthinkable even a decade ago.


Marketing

Why It’s So Hard to Adopt the Moncler Genius Model

For a rapid-fire collaborations marketing strategy to work, a brand needs more than a highly synchronised plan. It needs the right core product.

Marketing

Why It’s So Hard to Adopt the Moncler Genius Model

For a rapid-fire collaborations marketing strategy to work, a brand needs more than a highly synchronised plan. It needs the right core product.


Media

How Vogue’s New Go-to Photographer Broke Into the Business

Ethan James Green, the man behind American Vogue’s most recent covers featuring Rihanna and Phoebe Waller-Bridge, is charting a different type of career trajectory with agent Jordan Hancock. They tell BoF about the photographer’s rapid rise.

Media

How Vogue’s New Go-to Photographer Broke Into the Business

Ethan James Green, the man behind American Vogue’s most recent covers featuring Rihanna and Phoebe Waller-Bridge, is charting a different type of career trajectory with agent Jordan Hancock. They tell BoF about the photographer’s rapid rise.


Luxury

There Are Lessons to Learn from Zac Posen

The designer’s enchanting rise and predictable fall are emblematic of what’s wrong with the system.

Luxury

There Are Lessons to Learn from Zac Posen

The designer’s enchanting rise and predictable fall are emblematic of what’s wrong with the system.


Luxury

Zac Posen Closes His Namesake Line

The New York designer, known for his red carpet gowns, announced on Friday that he was shutting down his business after failing to find a buyer or new investors.

Luxury

Zac Posen Closes His Namesake Line

The New York designer, known for his red carpet gowns, announced on Friday that he was shutting down his business after failing to find a buyer or new investors.


Retail

Why Kith's First Investor Hasn't Given Up on Saving Barneys

With support from retail industry veterans including Andrew Rosen and billionaire Ron Burkle, Sam Ben-Avraham has raised $300 million for a competing bid against ABG and has his sight set on restoring Barneys to its former glory as New York’s coolest retailer.

Retail

Why Kith's First Investor Hasn't Given Up on Saving Barneys

With support from retail industry veterans including Andrew Rosen and billionaire Ron Burkle, Sam Ben-Avraham has raised $300 million for a competing bid against ABG and has his sight set on restoring Barneys to its former glory as New York’s coolest retailer.


Retail

The Business of Saving Barneys

Reviving the upscale department store chain will take more than a Kith-like remake.

Retail

The Business of Saving Barneys

Reviving the upscale department store chain will take more than a Kith-like remake.


News & Analysis

High-Low Collaborations Democratised Fashion. But What Did They Do For the Designers?

Target gave independent brands the opportunity to make some money and gain exposure. In the long term, however, the cheap-chic retailer is the real winner.

News & Analysis

High-Low Collaborations Democratised Fashion. But What Did They Do For the Designers?

Target gave independent brands the opportunity to make some money and gain exposure. In the long term, however, the cheap-chic retailer is the real winner.


Fashion Week

What Does 'Fashion' Mean in 2019?

Proenza Schouler, Gabriela Hearst, Eckhaus Latta and others made their cases on day five of New York Fashion Week.

Fashion Week

What Does 'Fashion' Mean in 2019?

Proenza Schouler, Gabriela Hearst, Eckhaus Latta and others made their cases on day five of New York Fashion Week.