Proenza Schouler

Op-Ed | The End of Fashion Establishment Gatekeepers
A top tier of editors, photographers, stylists and buyers once decided which designers and which trends would dictate a season. But that validation no longer carries the same weight with customers.

Op-Ed | The End of Fashion Establishment Gatekeepers
A top tier of editors, photographers, stylists and buyers once decided which designers and which trends would dictate a season. But that validation no longer carries the same weight with customers.

When the Culture Wars Came to Fashion
Brands are being held directly accountable for their actions to a degree that would have been unthinkable even a decade ago.

When the Culture Wars Came to Fashion
Brands are being held directly accountable for their actions to a degree that would have been unthinkable even a decade ago.

Why It’s So Hard to Adopt the Moncler Genius Model
For a rapid-fire collaborations marketing strategy to work, a brand needs more than a highly synchronised plan. It needs the right core product.

Why It’s So Hard to Adopt the Moncler Genius Model
For a rapid-fire collaborations marketing strategy to work, a brand needs more than a highly synchronised plan. It needs the right core product.

How Vogue’s New Go-to Photographer Broke Into the Business
Ethan James Green, the man behind American Vogue’s most recent covers featuring Rihanna and Phoebe Waller-Bridge, is charting a different type of career trajectory with agent Jordan Hancock. They tell BoF about the photographer’s rapid rise.

How Vogue’s New Go-to Photographer Broke Into the Business
Ethan James Green, the man behind American Vogue’s most recent covers featuring Rihanna and Phoebe Waller-Bridge, is charting a different type of career trajectory with agent Jordan Hancock. They tell BoF about the photographer’s rapid rise.

There Are Lessons to Learn from Zac Posen
The designer’s enchanting rise and predictable fall are emblematic of what’s wrong with the system.

There Are Lessons to Learn from Zac Posen
The designer’s enchanting rise and predictable fall are emblematic of what’s wrong with the system.

Zac Posen Closes His Namesake Line
The New York designer, known for his red carpet gowns, announced on Friday that he was shutting down his business after failing to find a buyer or new investors.

Zac Posen Closes His Namesake Line
The New York designer, known for his red carpet gowns, announced on Friday that he was shutting down his business after failing to find a buyer or new investors.

Why Kith's First Investor Hasn't Given Up on Saving Barneys
With support from retail industry veterans including Andrew Rosen and billionaire Ron Burkle, Sam Ben-Avraham has raised $300 million for a competing bid against ABG and has his sight set on restoring Barneys to its former glory as New York’s coolest retailer.

Why Kith's First Investor Hasn't Given Up on Saving Barneys
With support from retail industry veterans including Andrew Rosen and billionaire Ron Burkle, Sam Ben-Avraham has raised $300 million for a competing bid against ABG and has his sight set on restoring Barneys to its former glory as New York’s coolest retailer.

The Business of Saving Barneys
Reviving the upscale department store chain will take more than a Kith-like remake.

The Business of Saving Barneys
Reviving the upscale department store chain will take more than a Kith-like remake.

High-Low Collaborations Democratised Fashion. But What Did They Do For the Designers?
Target gave independent brands the opportunity to make some money and gain exposure. In the long term, however, the cheap-chic retailer is the real winner.

High-Low Collaborations Democratised Fashion. But What Did They Do For the Designers?
Target gave independent brands the opportunity to make some money and gain exposure. In the long term, however, the cheap-chic retailer is the real winner.

What Does 'Fashion' Mean in 2019?
Proenza Schouler, Gabriela Hearst, Eckhaus Latta and others made their cases on day five of New York Fashion Week.

What Does 'Fashion' Mean in 2019?
Proenza Schouler, Gabriela Hearst, Eckhaus Latta and others made their cases on day five of New York Fashion Week.