Proenza Schouler
Will New York Fashion Week Survive the Pandemic?
This strange season’s series of 'shows' made it clearer than ever: the value of New York Fashion Week is up for debate. While still important for some designers, others are opting out and not looking back.
Will New York Fashion Week Survive the Pandemic?
This strange season’s series of 'shows' made it clearer than ever: the value of New York Fashion Week is up for debate. While still important for some designers, others are opting out and not looking back.
Peter Do Says ‘No’ to the Industry Playbook
The creative director and co-founder of his namesake label is prioritising creative freedom and profitability over growth, and still not showing at New York Fashion Week.
Peter Do Says ‘No’ to the Industry Playbook
The creative director and co-founder of his namesake label is prioritising creative freedom and profitability over growth, and still not showing at New York Fashion Week.
As Lockdowns Ease, Luxury Sees Record Valuation
Growth prospects for 2020 remain subdued, but investors are looking beyond the current crisis.
As Lockdowns Ease, Luxury Sees Record Valuation
Growth prospects for 2020 remain subdued, but investors are looking beyond the current crisis.
Designers Lobby to ‘Fix’ the Fashion System. Will It Work?
In recent weeks, three different groups of designers and retailers have proposed shifts to the industry’s product delivery and discounting calendars in a bid to create healthier, more profitable businesses. Can they pull it off?
Designers Lobby to ‘Fix’ the Fashion System. Will It Work?
In recent weeks, three different groups of designers and retailers have proposed shifts to the industry’s product delivery and discounting calendars in a bid to create healthier, more profitable businesses. Can they pull it off?
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can you go DTC in the middle of the pandemic? Here’s BoF’s guide to pivoting online during a time – and cash – crunch.
What to Do With All That Excess Inventory
Brands and retailers are sitting on mountains of spring and summer collections that they need to clear in what will likely be the biggest markdown season ever.
What to Do With All That Excess Inventory
Brands and retailers are sitting on mountains of spring and summer collections that they need to clear in what will likely be the biggest markdown season ever.
How to Discount Smartly During Covid-19
It's almost inevitable that brands will need to implement mark downs during this period of uncertainty. However, a creative and disciplined approach can help offload inventory while keeping customers engaged.
How to Discount Smartly During Covid-19
It's almost inevitable that brands will need to implement mark downs during this period of uncertainty. However, a creative and disciplined approach can help offload inventory while keeping customers engaged.
The Story of Telfar: Agony, Ecstasy and Covid-19
After more than a decade of toil, American designer Telfar Clemens was finally poised for mainstream success, with a hit bag nicknamed the ‘Bushwick Birkin’ and a cultural message ripe for the times. Then came coronavirus.
The Story of Telfar: Agony, Ecstasy and Covid-19
After more than a decade of toil, American designer Telfar Clemens was finally poised for mainstream success, with a hit bag nicknamed the ‘Bushwick Birkin’ and a cultural message ripe for the times. Then came coronavirus.
The Dos and Don’ts of Marketing During a Pandemic
Despite the difficulty the global health crisis and ensuing economic fallout has created, brands need to communicate clearly and honestly with their customers now more than ever.
The Dos and Don’ts of Marketing During a Pandemic
Despite the difficulty the global health crisis and ensuing economic fallout has created, brands need to communicate clearly and honestly with their customers now more than ever.