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Proenza Schouler

Proenza Schouler
News & Analysis

A Guide to Working With Niche Influencers

In the world of influencer marketing, fewer followers can be a good thing. But how should brands measure the success of such partnerships, and what’s the real ROI?

News & Analysis

A Guide to Working With Niche Influencers

In the world of influencer marketing, fewer followers can be a good thing. But how should brands measure the success of such partnerships, and what’s the real ROI?


Financial Markets

Proenza Schouler Gets Down to Business With Second, More Casual Label

Jack McCollough, Lazaro Hernandez and Judd Crane tell BoF how Proenza Schouler White Label (PSWL) will open the brand to a broader audience.

Financial Markets

Proenza Schouler Gets Down to Business With Second, More Casual Label

Jack McCollough, Lazaro Hernandez and Judd Crane tell BoF how Proenza Schouler White Label (PSWL) will open the brand to a broader audience.


News & Analysis

The Old Fashion System Is Setting New Designers up for Failure

The market is changing, but the fashion system isn’t changing with it.

News & Analysis

The Old Fashion System Is Setting New Designers up for Failure

The market is changing, but the fashion system isn’t changing with it.


Retail

Rent the Runway Introduces Lower Price Subscription Plan

At $89 per month, 'RTR Update' will aim to attract more millennial consumers to the clothing rental service.

Retail

Rent the Runway Introduces Lower Price Subscription Plan

At $89 per month, 'RTR Update' will aim to attract more millennial consumers to the clothing rental service.


Fashion Week

Joseph Altuzarra Sublimates His Sexual Desires

On the eve of his Paris Fashion Week debut, the designer talks to Tim Blanks about the alter ego at the heart of his label, Paris versus New York and the transformative power of clothing, courtesy of Document Journal.

Fashion Week

Joseph Altuzarra Sublimates His Sexual Desires

On the eve of his Paris Fashion Week debut, the designer talks to Tim Blanks about the alter ego at the heart of his label, Paris versus New York and the transformative power of clothing, courtesy of Document Journal.


Fashion Week

Op-Ed | Is Fashion Week Outdated?

In an industry predicated on being ahead of the curve, the biannual, multi-city production known as ‘fashion week’ is quickly becoming outdated, argues Misha Nonoo.

Fashion Week

Op-Ed | Is Fashion Week Outdated?

In an industry predicated on being ahead of the curve, the biannual, multi-city production known as ‘fashion week’ is quickly becoming outdated, argues Misha Nonoo.


News & Analysis

Young Designers Benefit from New York ‘Exodus’

With some of New York’s most beloved designers now showing in Paris, young talents like Eckhaus Latta and Vaquera seemed to gain.

News & Analysis

Young Designers Benefit from New York ‘Exodus’

With some of New York’s most beloved designers now showing in Paris, young talents like Eckhaus Latta and Vaquera seemed to gain.


News & Analysis

What’s Next for the CFDA?

CFDA chief executive Steven Kolb and chairwoman Diane von Furstenberg outline their plans for the future amidst criticism and a designer exodus from New York Fashion Week.

News & Analysis

What’s Next for the CFDA?

CFDA chief executive Steven Kolb and chairwoman Diane von Furstenberg outline their plans for the future amidst criticism and a designer exodus from New York Fashion Week.


Retail

Target Investing $7 Billion in Future

As part of the strategy, the company is launching more than 12 new brands.

Retail

Target Investing $7 Billion in Future

As part of the strategy, the company is launching more than 12 new brands.


News & Analysis

Why Younger Designers Are Building Archives

Once the preserve of luxury megabrands with long histories, archives are becoming de rigueur for a handful of fashion labels striding into their second decade.

News & Analysis

Why Younger Designers Are Building Archives

Once the preserve of luxury megabrands with long histories, archives are becoming de rigueur for a handful of fashion labels striding into their second decade.