Proenza Schouler

A Guide to Working With Niche Influencers
In the world of influencer marketing, fewer followers can be a good thing. But how should brands measure the success of such partnerships, and what’s the real ROI?

A Guide to Working With Niche Influencers
In the world of influencer marketing, fewer followers can be a good thing. But how should brands measure the success of such partnerships, and what’s the real ROI?

Proenza Schouler Gets Down to Business With Second, More Casual Label
Jack McCollough, Lazaro Hernandez and Judd Crane tell BoF how Proenza Schouler White Label (PSWL) will open the brand to a broader audience.

Proenza Schouler Gets Down to Business With Second, More Casual Label
Jack McCollough, Lazaro Hernandez and Judd Crane tell BoF how Proenza Schouler White Label (PSWL) will open the brand to a broader audience.

The Old Fashion System Is Setting New Designers up for Failure
The market is changing, but the fashion system isn’t changing with it.

The Old Fashion System Is Setting New Designers up for Failure
The market is changing, but the fashion system isn’t changing with it.

Rent the Runway Introduces Lower Price Subscription Plan
At $89 per month, 'RTR Update' will aim to attract more millennial consumers to the clothing rental service.

Rent the Runway Introduces Lower Price Subscription Plan
At $89 per month, 'RTR Update' will aim to attract more millennial consumers to the clothing rental service.

Joseph Altuzarra Sublimates His Sexual Desires
On the eve of his Paris Fashion Week debut, the designer talks to Tim Blanks about the alter ego at the heart of his label, Paris versus New York and the transformative power of clothing, courtesy of Document Journal.

Joseph Altuzarra Sublimates His Sexual Desires
On the eve of his Paris Fashion Week debut, the designer talks to Tim Blanks about the alter ego at the heart of his label, Paris versus New York and the transformative power of clothing, courtesy of Document Journal.

Op-Ed | Is Fashion Week Outdated?
In an industry predicated on being ahead of the curve, the biannual, multi-city production known as ‘fashion week’ is quickly becoming outdated, argues Misha Nonoo.

Op-Ed | Is Fashion Week Outdated?
In an industry predicated on being ahead of the curve, the biannual, multi-city production known as ‘fashion week’ is quickly becoming outdated, argues Misha Nonoo.

Young Designers Benefit from New York ‘Exodus’
With some of New York’s most beloved designers now showing in Paris, young talents like Eckhaus Latta and Vaquera seemed to gain.

Young Designers Benefit from New York ‘Exodus’
With some of New York’s most beloved designers now showing in Paris, young talents like Eckhaus Latta and Vaquera seemed to gain.

What’s Next for the CFDA?
CFDA chief executive Steven Kolb and chairwoman Diane von Furstenberg outline their plans for the future amidst criticism and a designer exodus from New York Fashion Week.

What’s Next for the CFDA?
CFDA chief executive Steven Kolb and chairwoman Diane von Furstenberg outline their plans for the future amidst criticism and a designer exodus from New York Fashion Week.

Target Investing $7 Billion in Future
As part of the strategy, the company is launching more than 12 new brands.

Target Investing $7 Billion in Future
As part of the strategy, the company is launching more than 12 new brands.

Why Younger Designers Are Building Archives
Once the preserve of luxury megabrands with long histories, archives are becoming de rigueur for a handful of fashion labels striding into their second decade.

Why Younger Designers Are Building Archives
Once the preserve of luxury megabrands with long histories, archives are becoming de rigueur for a handful of fashion labels striding into their second decade.