Prada

In a Market of Copycats, Handbag Innovators Stand Out
From Alaïa’s Teckel to Lemaire’s Croissant and Prada’s Buckle bag, signature bag shapes can power growth and crystallise brand identity for luxury houses.

In a Market of Copycats, Handbag Innovators Stand Out
From Alaïa’s Teckel to Lemaire’s Croissant and Prada’s Buckle bag, signature bag shapes can power growth and crystallise brand identity for luxury houses.

5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.

5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.

Prada Group Defies Slowdown as Young Shoppers Flock to Miu Miu
Miu Miu’s retail sales remained strong in the fourth quarter, rising 84 percent, while Prada grew by 4 percent.

Prada Group Defies Slowdown as Young Shoppers Flock to Miu Miu
Miu Miu’s retail sales remained strong in the fourth quarter, rising 84 percent, while Prada grew by 4 percent.

Versace Would Strengthen Prada But Come at a Cost
A deal would create a group with a broader base that is more resistant to business cycles, but turning Versace around could take years and hit short-term profits.

Versace Would Strengthen Prada But Come at a Cost
A deal would create a group with a broader base that is more resistant to business cycles, but turning Versace around could take years and hit short-term profits.

Milan Day Three: Visions of Femininity
On the third day of Milan Fashion Week, Prada, Roberto Cavalli and Etro proposed their takes on how a woman should look.

Milan Day Three: Visions of Femininity
On the third day of Milan Fashion Week, Prada, Roberto Cavalli and Etro proposed their takes on how a woman should look.

This Week: Transitional Fashion Weeks in London and Milan
With so many brands between designers, the shows will be as much about luxury’s past as its future.

This Week: Transitional Fashion Weeks in London and Milan
With so many brands between designers, the shows will be as much about luxury’s past as its future.

So Long Quiet Luxury
At Milan men’s fashion week, the clothes were on the safe side, but the classics, when seen with free and inventive eyes, can rank amongst the most contemporary expressions of men’s fashion, reports Angelo Flaccavento.

So Long Quiet Luxury
At Milan men’s fashion week, the clothes were on the safe side, but the classics, when seen with free and inventive eyes, can rank amongst the most contemporary expressions of men’s fashion, reports Angelo Flaccavento.

What’s Working in a Tough Menswear Market
Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and twisted classics would sustain the category.

What’s Working in a Tough Menswear Market
Italian menswear has been comparatively resilient during luxury’s slowdown. At Pitti Uomo and Milan men’s week, executives hoped top-end, targeted propositions, technical brands and twisted classics would sustain the category.

Prada’s Plan for Growing in a Luxury Downturn
What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Prada’s Plan for Growing in a Luxury Downturn
What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Executive Memo | Luxury Has a Pricing Problem. What Now?
Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.

Executive Memo | Luxury Has a Pricing Problem. What Now?
Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury megabrands this year. Smart executives will take action to rebalance the price-value equation — and fast.