Prada
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
Retailers to Reopen in Italy as Lockdown Eases Further
Shops, restaurants and hair salons are preparing to reopen in Italy on Monday, as the government takes a "calculated risk" to put the country back on its feet.
Retailers to Reopen in Italy as Lockdown Eases Further
Shops, restaurants and hair salons are preparing to reopen in Italy on Monday, as the government takes a "calculated risk" to put the country back on its feet.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Fashion and Music Find New Ways to Partner in the Pandemic
It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.
Fashion and Music Find New Ways to Partner in the Pandemic
It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
Industry Sees Hope in China, as Coronavirus Takes Toll in the West
Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.
Industry Sees Hope in China, as Coronavirus Takes Toll in the West
Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.
No Company Will Survive Coronavirus Alone
Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.
No Company Will Survive Coronavirus Alone
Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.