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Beauty

When Big Beauty Pulled Out of NYFW, Indies Stepped Up

New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.

Beauty

When Big Beauty Pulled Out of NYFW, Indies Stepped Up

New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.


Beauty

How to Build Customer Loyalty: A Guide for Beauty Brands

When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.

Beauty

How to Build Customer Loyalty: A Guide for Beauty Brands

When another makeup palette is always just a click away, convincing shoppers to stay devoted to a brand is tougher than ever. Here’s how to keep them coming back again and again.


Beauty

How Digital Beauty Brands Are Making Wholesale Work

Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.

Beauty

How Digital Beauty Brands Are Making Wholesale Work

Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.


Beauty

K-Beauty: From Fad to Fixture

Korean beauty is transcending its cult of cute, riding a wave of remarkable innovation. Will it last, asks Sarah Brown, and what does it mean for the industry’s established superpowers?

Beauty

K-Beauty: From Fad to Fixture

Korean beauty is transcending its cult of cute, riding a wave of remarkable innovation. Will it last, asks Sarah Brown, and what does it mean for the industry’s established superpowers?


Beauty

The Hygge Effect: How Beauty Is Cashing In on Cosy

The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.

Beauty

The Hygge Effect: How Beauty Is Cashing In on Cosy

The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.