Pat McGrath Labs
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Pat McGrath Labs Is Up for Sale — Again
The makeup artistry brand has a new owner, but is still being shopped around for investment and acquisition opportunities, The Business of Beauty has learned.
Pat McGrath Labs Is Up for Sale — Again
The makeup artistry brand has a new owner, but is still being shopped around for investment and acquisition opportunities, The Business of Beauty has learned.
Why Pat McGrath Labs Filed for Bankruptcy
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.
Why Pat McGrath Labs Filed for Bankruptcy
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
2016’s Hottest Beauty Brands: Where Are They Now?
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
Pat McGrath and the Great Runway Makeup Revival
Suddenly, people are talking about backstage beauty again, largely thanks to the ghostly looks McGrath created for John Galliano. Just as surprising: her brand didn’t immediately come out with a new product. Did we just witness an actual, authentic moment of artistic genius at fashion week of all places?
Pat McGrath and the Great Runway Makeup Revival
Suddenly, people are talking about backstage beauty again, largely thanks to the ghostly looks McGrath created for John Galliano. Just as surprising: her brand didn’t immediately come out with a new product. Did we just witness an actual, authentic moment of artistic genius at fashion week of all places?
The Business of Beauty Haul of Fame: When TikTok Fails Drive Sales
A masterclass from Topicals and more.
The Business of Beauty Haul of Fame: When TikTok Fails Drive Sales
A masterclass from Topicals and more.
The Business of Beauty Haul of Fame: The Public Becomes Private
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
The Business of Beauty Haul of Fame: The Public Becomes Private
Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.