Pat McGrath
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Why Pat McGrath Labs Filed for Bankruptcy
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.

Why Pat McGrath Labs Filed for Bankruptcy
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.

Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’

Gen Z’s New Humble Brag? Plastic Surgery.
‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’

Bringing Back the Bombshell
The beauty looks from the 2025 Victoria’s Secret show, by Pat McGrath and Jawara Wauchope, championed lip gloss and big hair in what felt like a return to the mass brand’s high-glamour heyday.

Bringing Back the Bombshell
The beauty looks from the 2025 Victoria’s Secret show, by Pat McGrath and Jawara Wauchope, championed lip gloss and big hair in what felt like a return to the mass brand’s high-glamour heyday.

The Business of Beauty Haul of Fame: Not Everything Needs to Be a Ponytail
From Paris, with anxiety.

The Business of Beauty Haul of Fame: Not Everything Needs to Be a Ponytail
From Paris, with anxiety.

The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.

The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.

Black-Owned Brands See an Opening in the Beauty Aisle
Sephora said it will dedicate 15 percent of its shelf space to black-owned brands. But building a more inclusive beauty store is going to be complicated.

Black-Owned Brands See an Opening in the Beauty Aisle
Sephora said it will dedicate 15 percent of its shelf space to black-owned brands. But building a more inclusive beauty store is going to be complicated.

Today's Instagram Star May Be Tomorrow's Cosmetics Mogul
A new generation of celebrity makeup artists hopes to parlay social media influence into big business. But it takes more than a couple million Instagram followers to become the next Pat McGrath.

Today's Instagram Star May Be Tomorrow's Cosmetics Mogul
A new generation of celebrity makeup artists hopes to parlay social media influence into big business. But it takes more than a couple million Instagram followers to become the next Pat McGrath.

The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.

The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.

Kevyn Aucoin: The Man Who Invented the Modern Makeup Artist
Tim Blanks meditates on the man who gave birth to the concept of makeup artist as a media figure, paving the way for the likes of Pat McGrath and Kylie Jenner, and the current wave of movies taking audiences behind fashion’s mirror.

Kevyn Aucoin: The Man Who Invented the Modern Makeup Artist
Tim Blanks meditates on the man who gave birth to the concept of makeup artist as a media figure, paving the way for the likes of Pat McGrath and Kylie Jenner, and the current wave of movies taking audiences behind fashion’s mirror.

Billion-Dollar Beauty Brands Face Exit Conundrum
A new breed of buzzy beauty brands are using social media to drive rapid growth. But can they credibly command technology-style valuations?

Billion-Dollar Beauty Brands Face Exit Conundrum
A new breed of buzzy beauty brands are using social media to drive rapid growth. But can they credibly command technology-style valuations?