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What’s Behind China’s Coloured Contact Lens Boom?
The category’s meteoric growth in China is being propelled by local brands and influencers. Global competitors need to revisit their strategies to stay buoyant.
What’s Behind China’s Coloured Contact Lens Boom?
The category’s meteoric growth in China is being propelled by local brands and influencers. Global competitors need to revisit their strategies to stay buoyant.
Chinese Influencers to Know In 2021
As growth stalls elsewhere, brands are set to focus their marketing budgets on China and its influencers. But a new cohort of KOLs are driving engagement and sales across the market’s digital ecosystems.
Chinese Influencers to Know In 2021
As growth stalls elsewhere, brands are set to focus their marketing budgets on China and its influencers. But a new cohort of KOLs are driving engagement and sales across the market’s digital ecosystems.
Which Brands Resonated Most in China This Fashion Month?
This season, labels relied on a variety of tactics to activate the world’s largest luxury market.
Which Brands Resonated Most in China This Fashion Month?
This season, labels relied on a variety of tactics to activate the world’s largest luxury market.
Caught in the Crosshairs of China’s Livestreaming Crackdown
Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.
Caught in the Crosshairs of China’s Livestreaming Crackdown
Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.
How Can Brands Stand Out in China's Oversaturated Influencer Economy?
An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.
How Can Brands Stand Out in China's Oversaturated Influencer Economy?
An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.