parade
The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?
The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.
The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?
The rise of start-ups like Skims and Parade have forced lingerie companies like Victoria’s Secret to evolve. Now, Cosabella, a decades-old lingerie company, is also rebranding to embrace a more inclusive image.
Parade Takes On Victoria’s Secret
The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?
Parade Takes On Victoria’s Secret
The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.