Outdoor Voices
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The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
How to Save a DTC Brand Without Crushing Its Soul
The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.
How to Save a DTC Brand Without Crushing Its Soul
The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.
Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent
The embattled athleisure brand has mounting cash problems, Sourcing Journal says.
Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent
The embattled athleisure brand has mounting cash problems, Sourcing Journal says.
The Debrief | Why So Many Direct-to-Consumer Brands Are for Sale Right Now
As the economy weakens and funding dries up, digital brands may face pressure to sell from investors. To do so, they’ll need to prove they’re more than just another money-losing start-up.
The Debrief | Why So Many Direct-to-Consumer Brands Are for Sale Right Now
As the economy weakens and funding dries up, digital brands may face pressure to sell from investors. To do so, they’ll need to prove they’re more than just another money-losing start-up.
Outdoor Voices Founder Ty Haney Launches New Venture
The serial entrepreneur shared with BoF how Joggy, a line of energy supplements and balms, is using her web3 platform, Try Your Best, to build community and circumvent challenges faced by direct-to-consumer brands, like rising customer-acquisition costs.
Outdoor Voices Founder Ty Haney Launches New Venture
The serial entrepreneur shared with BoF how Joggy, a line of energy supplements and balms, is using her web3 platform, Try Your Best, to build community and circumvent challenges faced by direct-to-consumer brands, like rising customer-acquisition costs.
Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.
Why Fashion ‘Slavery’ Is Making Headlines
Fashion’s mistreatment of garment workers is widespread, but this week, allegations of ‘modern slavery’ at suppliers of British ultra-fast fashion label Boohoo have ignited a firestorm. Why now?
Why Fashion ‘Slavery’ Is Making Headlines
Fashion’s mistreatment of garment workers is widespread, but this week, allegations of ‘modern slavery’ at suppliers of British ultra-fast fashion label Boohoo have ignited a firestorm. Why now?
Will Tyler Haney Save or Sink Outdoor Voices?
The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.
Will Tyler Haney Save or Sink Outdoor Voices?
The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.
Female Founders Have Used Their #Girlboss Status to Build Brands. Behind the Scenes, It’s Complicated.
From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.
Female Founders Have Used Their #Girlboss Status to Build Brands. Behind the Scenes, It’s Complicated.
From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.
Power Moves | Jimmy Choo CEO Exits, StockX Names CTO
This week, Jimmy Choo's CEO of almost eight years steps down, while StockX appoints a chief technology officer.
Power Moves | Jimmy Choo CEO Exits, StockX Names CTO
This week, Jimmy Choo's CEO of almost eight years steps down, while StockX appoints a chief technology officer.