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Fashion Needs to Rethink Its Ramadan Formula
Middle East retailers are urging global brands to sync with customers’ rhythms during the Muslim holy month and move beyond marketing spectacle to more culturally grounded campaigns.
Fashion Needs to Rethink Its Ramadan Formula
Middle East retailers are urging global brands to sync with customers’ rhythms during the Muslim holy month and move beyond marketing spectacle to more culturally grounded campaigns.
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Inside the Fashion Opportunity in Dubai
Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.
Inside the Fashion Opportunity in Dubai
Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.
Khalid Al Tayer on Driving Transformation in the GCC’s Luxury Market | The BoF Podcast
In his first public interview, Khalid Al Tayer, managing director of Al Tayer Insignia and CEO of Ounass, joins BoF founder and CEO Imran Amed to discuss why brands need to go beyond ‘good enough’ to engage discerning customers in the Middle East.
Khalid Al Tayer on Driving Transformation in the GCC’s Luxury Market | The BoF Podcast
In his first public interview, Khalid Al Tayer, managing director of Al Tayer Insignia and CEO of Ounass, joins BoF founder and CEO Imran Amed to discuss why brands need to go beyond ‘good enough’ to engage discerning customers in the Middle East.
Gulf Retailers Will Suffer During Ramadan
With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.
Gulf Retailers Will Suffer During Ramadan
With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.