On
Global sportswear brand On, was co-founded by former Swiss Ironman champion Olivier Bernhard alongside David Allemann & Caspar Coppetti. Headquartered in Zurich, Switzerland, the brand produces clothing tailored to a range of sporting activities and performance-focused footwear.


The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.

The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.

Why Brands Are Betting on Membership
Swiss performance brand On is among the players betting the model can drive consumer engagement and help tackle tricky sustainability challenges.

Why Brands Are Betting on Membership
Swiss performance brand On is among the players betting the model can drive consumer engagement and help tackle tricky sustainability challenges.

The Winners and Losers of the Holiday Season
Shoppers were spending in force this holiday season, but while some brands enjoyed big sales bumps, others slumped.

The Winners and Losers of the Holiday Season
Shoppers were spending in force this holiday season, but while some brands enjoyed big sales bumps, others slumped.

London Fashion Week Looks Beyond Burberry
This week, everyone will be talking about London’s emerging designers Supriya Lele, Nensi Dojaka and Harris Reed, as well as the Met Gala and On Running’s IPO.

London Fashion Week Looks Beyond Burberry
This week, everyone will be talking about London’s emerging designers Supriya Lele, Nensi Dojaka and Harris Reed, as well as the Met Gala and On Running’s IPO.

Why On Running Could Be Worth $6 Billion
With its upcoming IPO, the Roger Federer-backed Swiss sneaker upstart expects to raise as much as $622 million at a valuation above $6 billion on the back of its rapid growth and plans to push further into the lucrative lifestyle market.

Why On Running Could Be Worth $6 Billion
With its upcoming IPO, the Roger Federer-backed Swiss sneaker upstart expects to raise as much as $622 million at a valuation above $6 billion on the back of its rapid growth and plans to push further into the lucrative lifestyle market.

What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.

What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.

Can Roger Federer Help Build the Next Big Sportswear Brand?
The tennis legend and cult running shoe label On are launching a sneaker together. In the latest edition of the BoF Podcast, Federer shares what's next.

Can Roger Federer Help Build the Next Big Sportswear Brand?
The tennis legend and cult running shoe label On are launching a sneaker together. In the latest edition of the BoF Podcast, Federer shares what's next.

Announcing On Running and Robin Zendell & Associates
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing On Running and Robin Zendell & Associates
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.

Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.