On
Global sportswear brand On, was co-founded by former Swiss Ironman champion Olivier Bernhard alongside David Allemann & Caspar Coppetti. Headquartered in Zurich, Switzerland, the brand produces clothing tailored to a range of sporting activities and performance-focused footwear.
On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.
On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
The Category Where Nike Is Racing to Catch Up
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
The Year Ahead: How Brands Are Reinventing Outdoor Wear
The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.
Target, New Balance Among New Collective of Brands Pushing Circular Footwear
The eight founding members of the nonprofit initiative say it is the first of its kind explicitly focused on the challenge for shoes.
Target, New Balance Among New Collective of Brands Pushing Circular Footwear
The eight founding members of the nonprofit initiative say it is the first of its kind explicitly focused on the challenge for shoes.
How Collaboration and Creativity Is Nurtured Cross-Functionally at On
BoF sits down with three employees from the sportswear company — the chief marketing officer, global head of design and accessories team lead — to learn how On fosters creative talent across its business, boosted by cross-team collaboration and mentorship.
How Collaboration and Creativity Is Nurtured Cross-Functionally at On
BoF sits down with three employees from the sportswear company — the chief marketing officer, global head of design and accessories team lead — to learn how On fosters creative talent across its business, boosted by cross-team collaboration and mentorship.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.
Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
Case Study | Can On Set a New Pace for Sportswear?
On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
Case Study | Can On Set a New Pace for Sportswear?
On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
Eco-Fashion’s Next Big Idea: Turn Pollution Into Products
Sound like science fiction? Companies like On, Pangaia, Zara and Lululemon are already experimenting with materials and dyes produced with captured carbon emissions and the new US climate bill could speed up adoption.
Eco-Fashion’s Next Big Idea: Turn Pollution Into Products
Sound like science fiction? Companies like On, Pangaia, Zara and Lululemon are already experimenting with materials and dyes produced with captured carbon emissions and the new US climate bill could speed up adoption.