Old Navy
Old Navy, founded in 1994, is a global apparel and accessories brand with its headquarters in San Francisco. It is owned by parent company Gap Inc., one of the largest apparel companies in the US.


BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.

Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.

Why Fashion’s Inventory Problem Is Back (And How to Solve It)
A combination of shipping delays and misjudging consumer demand has caused stockpiles to come roaring back. Retailers are using discounts and more creative measures to bring them back down.

Why Fashion’s Inventory Problem Is Back (And How to Solve It)
A combination of shipping delays and misjudging consumer demand has caused stockpiles to come roaring back. Retailers are using discounts and more creative measures to bring them back down.

Can Private Equity Win With Fashion E-Commerce?
Gap is offloading Intermix to Altamont Capital Partners, which aims to triple sales on the back of post-pandemic exuberance and e-commerce. Finding a satisfying exit may prove tough.

Can Private Equity Win With Fashion E-Commerce?
Gap is offloading Intermix to Altamont Capital Partners, which aims to triple sales on the back of post-pandemic exuberance and e-commerce. Finding a satisfying exit may prove tough.

Old Navy Suspends Its Juneteenth Campaign Following Influencer Backlash
Missteps included asking Black influencers to lay out money for product and offering below-market rates in the marketing effort tied to the holiday celebrating the end of slavery in the US.

Old Navy Suspends Its Juneteenth Campaign Following Influencer Backlash
Missteps included asking Black influencers to lay out money for product and offering below-market rates in the marketing effort tied to the holiday celebrating the end of slavery in the US.

Why Intermix Was a Private Equity Opportunity
The party-friendly retailer failed to flourish under Gap Inc., but investor Altamont is looking to cash in on tremendous growth in the online luxury space.

Why Intermix Was a Private Equity Opportunity
The party-friendly retailer failed to flourish under Gap Inc., but investor Altamont is looking to cash in on tremendous growth in the online luxury space.

Gap Looks at Closing Stores in Some European Countries
The retailer to is hoping to save cash while dealing with a sales slump brought on by the pandemic.

Gap Looks at Closing Stores in Some European Countries
The retailer to is hoping to save cash while dealing with a sales slump brought on by the pandemic.

Power Moves | L’Oréal Appoints New CEO, Macy’s Taps Consultant as CFO
This week, Nicolas Hieronimus takes the helm at L’Oréal, while Macy’s appoints a Boston Consulting Group partner as Chief Financial Officer.

Power Moves | L’Oréal Appoints New CEO, Macy’s Taps Consultant as CFO
This week, Nicolas Hieronimus takes the helm at L’Oréal, while Macy’s appoints a Boston Consulting Group partner as Chief Financial Officer.

Will Stefan Larsson Turn PVH Into a Modern Brand Machine?
The former Ralph Lauren and Old Navy executive, who will replace current CEO Manny Chirico in a planned succession next February, is known for a forward-thinking approach on brand management and operations.

Will Stefan Larsson Turn PVH Into a Modern Brand Machine?
The former Ralph Lauren and Old Navy executive, who will replace current CEO Manny Chirico in a planned succession next February, is known for a forward-thinking approach on brand management and operations.

The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?

The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?