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Charlotte Tilbury on Remaking a Hero Product
By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.
Charlotte Tilbury on Remaking a Hero Product
By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.
The Best of BoF 2025: The Next Big Beauty Boom?
Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.
The Best of BoF 2025: The Next Big Beauty Boom?
Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
Prestige Hair Care’s Shampoo Problem
In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.
Prestige Hair Care’s Shampoo Problem
In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.
The Business of Beauty Global Forum: Inside the Industry
Now in its third year, The Business of Beauty Global Forum kicked off its second day with conversations around community, culture and brand-building, featuring E.l.f. CEO Tarang Amin, influencer Mikayla Nogueira and Pattern Beauty founder Tracee Ellis Ross.
The Business of Beauty Global Forum: Inside the Industry
Now in its third year, The Business of Beauty Global Forum kicked off its second day with conversations around community, culture and brand-building, featuring E.l.f. CEO Tarang Amin, influencer Mikayla Nogueira and Pattern Beauty founder Tracee Ellis Ross.
The Architect of Olaplex’s Turnaround
Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
The Architect of Olaplex’s Turnaround
Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
Your Guide to a Very Busy Week in Beauty
Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.
Your Guide to a Very Busy Week in Beauty
Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.
Rita Ora Launches Hair Care Line
Typebea was created as a joint venture with Australian beauty entrepreneur Anna Lahey.
Rita Ora Launches Hair Care Line
Typebea was created as a joint venture with Australian beauty entrepreneur Anna Lahey.
What Beauty Brands Need to Know About the EU’s Regulation of Retinol
The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.
What Beauty Brands Need to Know About the EU’s Regulation of Retinol
The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.
Why Brand Awareness Is DTC’s New Challenge
Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.
Why Brand Awareness Is DTC’s New Challenge
Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.