NPD Group
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Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.
The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.
How Retail Analysts Measure Store Performance in an Online World
A major shift in consumer behaviour means success is measured far differently than it was even a decade ago.
How Retail Analysts Measure Store Performance in an Online World
A major shift in consumer behaviour means success is measured far differently than it was even a decade ago.