Nordstrom

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.

Nordstrom CEO on the Store of the Future
A fourth-generation member of the Nordstrom family, Pete Nordstrom is rolling out more of the American department store’s smaller formats in a bid to optimise the omnichannel experience by reducing friction and harnessing the power of the local neighbourhood.

Nordstrom CEO on the Store of the Future
A fourth-generation member of the Nordstrom family, Pete Nordstrom is rolling out more of the American department store’s smaller formats in a bid to optimise the omnichannel experience by reducing friction and harnessing the power of the local neighbourhood.

Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?
Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?

Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?
Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?

What Will the Red Carpet Look Like in 2020?
This week, everyone will be talking about red carpet style at the Golden Globes and the men's runway resurgence at Milan Fashion Week. Get your BoF Professional Cheat Sheet.

What Will the Red Carpet Look Like in 2020?
This week, everyone will be talking about red carpet style at the Golden Globes and the men's runway resurgence at Milan Fashion Week. Get your BoF Professional Cheat Sheet.

The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: The Business of Inclusivity
More companies will elevate diversity and inclusion as a higher priority, embed it across the organisation and hire dedicated leadership roles, but their initiatives will also come under increasing scrutiny in terms of sincerity and results.

The Year Ahead: The Business of Inclusivity
More companies will elevate diversity and inclusion as a higher priority, embed it across the organisation and hire dedicated leadership roles, but their initiatives will also come under increasing scrutiny in terms of sincerity and results.

How US Apparel Retailers Can Try to Bounce Back in 2020
According to analysts, these will be the most important trends for apparel retailers and department stores to follow next year.

How US Apparel Retailers Can Try to Bounce Back in 2020
According to analysts, these will be the most important trends for apparel retailers and department stores to follow next year.

How Retail Analysts Measure Store Performance in an Online World
A major shift in consumer behaviour means success is measured far differently than it was even a decade ago.

How Retail Analysts Measure Store Performance in an Online World
A major shift in consumer behaviour means success is measured far differently than it was even a decade ago.

For Analysts, Gauging Retail Performance in an Online World Is Harder Than Ever
Forget store traffic and bag count: major shifts in consumer behaviour have forced retail analysts to move away from old-school tactics to measure retailers' performance.

For Analysts, Gauging Retail Performance in an Online World Is Harder Than Ever
Forget store traffic and bag count: major shifts in consumer behaviour have forced retail analysts to move away from old-school tactics to measure retailers' performance.

How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.