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Retail

The New Rules for Going Direct-to-Consumer

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.

Retail

The New Rules for Going Direct-to-Consumer

With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.


Workplace & Talent

Proenza Schouler’s Co-Founder on What She’s Doing Differently the Second Time Around

With new collection Dyvna, Shirley Cook is looking to solve a problem for consumers who don’t want to spend thousands of dollars on a dress. Here’s her plan.

Workplace & Talent

Proenza Schouler’s Co-Founder on What She’s Doing Differently the Second Time Around

With new collection Dyvna, Shirley Cook is looking to solve a problem for consumers who don’t want to spend thousands of dollars on a dress. Here’s her plan.


Beauty

It’s Tough to Sell on Amazon. Here’s How Beauty Brands Can Make It Work.

Counterfeits, knockoffs and Amazon’s own private labels can make engaging with the e-commerce giant a daunting proposition. Brands that have found success on the site told BoF how they did it.

Beauty

It’s Tough to Sell on Amazon. Here’s How Beauty Brands Can Make It Work.

Counterfeits, knockoffs and Amazon’s own private labels can make engaging with the e-commerce giant a daunting proposition. Brands that have found success on the site told BoF how they did it.


China

Everything Fashion Brands Need to Know About the Coronavirus

Crisis management and contingency planning should be top of the agenda, as the coronavirus' ripple effect continues to impact people and businesses around the world.

China

Everything Fashion Brands Need to Know About the Coronavirus

Crisis management and contingency planning should be top of the agenda, as the coronavirus' ripple effect continues to impact people and businesses around the world.


Retail

Macy’s Is Ditching the Mall. Will the Plan Work?

The department store chain is closing 125 stores and opening a new small-format store concept. Analysts say pivoting away from struggling malls is a smart move.

Retail

Macy’s Is Ditching the Mall. Will the Plan Work?

The department store chain is closing 125 stores and opening a new small-format store concept. Analysts say pivoting away from struggling malls is a smart move.


Marketing

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?

Marketing

How to Launch an Influencer Brand in 2020

The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?


Luxury

Does a Prada Sale Make Sense?

The Italian brand may no longer be a luxury leader, but it is still an attractive asset for prospective buyers.

Luxury

Does a Prada Sale Make Sense?

The Italian brand may no longer be a luxury leader, but it is still an attractive asset for prospective buyers.


Beauty

Is There a CBD Bubble?

Nobody knows what CBD does or how it will be regulated. That hasn’t stopped investors, entrepreneurs and retailers from putting big money behind one of the hottest wellness trends.

Beauty

Is There a CBD Bubble?

Nobody knows what CBD does or how it will be regulated. That hasn’t stopped investors, entrepreneurs and retailers from putting big money behind one of the hottest wellness trends.


Retail

Can the American Department Store Be Saved?

After a year of dismal sales growth, closures and bankruptcies, the multi-brand retailers still standing continue to face an uphill battle. Where’s the hope?

Retail

Can the American Department Store Be Saved?

After a year of dismal sales growth, closures and bankruptcies, the multi-brand retailers still standing continue to face an uphill battle. Where’s the hope?


Retail

Nordstrom Launches Secondhand Clothing Sales

The Seattle-based department store becomes the latest retailer to dabble in the burgeoning resale market.

Retail

Nordstrom Launches Secondhand Clothing Sales

The Seattle-based department store becomes the latest retailer to dabble in the burgeoning resale market.