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Retail

Très Bien Expands With Winning Blend of Streetwear and Fashion

Très Bien’s blend of sneakers, streetwear and high fashion has given rise to a successful men’s e-commerce business and a portfolio of budding fashion brands, with combined revenues set to hit $5.6 million in 2014.

Retail

Très Bien Expands With Winning Blend of Streetwear and Fashion

Très Bien’s blend of sneakers, streetwear and high fashion has given rise to a successful men’s e-commerce business and a portfolio of budding fashion brands, with combined revenues set to hit $5.6 million in 2014.


News & Analysis

Mark Parker Decodes Nike's Operating Model

BEAVERTON, United States — It was the last few days of the 2014 World Cup, being held in Brazil, and as I made my way through airports on three

News & Analysis

Mark Parker Decodes Nike's Operating Model

BEAVERTON, United States — It was the last few days of the 2014 World Cup, being held in Brazil, and as I made my way through airports on three


Workplace & Talent

Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers

LONDON, United Kingdom – BoF compiles the most important professional moves of the week.

Workplace & Talent

Power Moves | Tory Burch Hires Co-CEO, Brown Exits Carolina Herrera, Adidas Poaches Nike Designers

LONDON, United Kingdom – BoF compiles the most important professional moves of the week.


News & Analysis

World Cup Boosts Nike Sales

Nike Inc., the world’s largest sporting-goods maker, posted first-quarter profit that topped analysts’ estimates after the FIFA World Cup soccer tournament boosted sales.

News & Analysis

World Cup Boosts Nike Sales

Nike Inc., the world’s largest sporting-goods maker, posted first-quarter profit that topped analysts’ estimates after the FIFA World Cup soccer tournament boosted sales.


Marketing

Adidas' Ongoing Uphill Battle Against Nike's Cool Factor

Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.

Marketing

Adidas' Ongoing Uphill Battle Against Nike's Cool Factor

Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.


Technology

Nike CEO Expects Football Sales to Keep Soaring

BERLIN, Germany — U.S. sportswear maker Nike Inc, battling Adidas AG to be the world's biggest soccer brand, expects kit sales to keep growing fast

Technology

Nike CEO Expects Football Sales to Keep Soaring

BERLIN, Germany — U.S. sportswear maker Nike Inc, battling Adidas AG to be the world's biggest soccer brand, expects kit sales to keep growing fast


News & Analysis

Havaianas Draws World Cup Demand Without FIFA

RIO DE JANEIRO, Brazil — Ask Ingmar Korstanje, a tourist arriving in Brazil this week from the U.S., about the official 2014 World Cup flip-flop

News & Analysis

Havaianas Draws World Cup Demand Without FIFA

RIO DE JANEIRO, Brazil — Ask Ingmar Korstanje, a tourist arriving in Brazil this week from the U.S., about the official 2014 World Cup flip-flop


News & Analysis

Brands Invest in ‘New Generation of Materials’

From fashion and apparel giants like Kering, Nike and Uniqlo to Silicon Valley start-ups, a wide range of companies are working to develop a new generation of materials in order to enhance the style, performance and sustainability of their products.

News & Analysis

Brands Invest in ‘New Generation of Materials’

From fashion and apparel giants like Kering, Nike and Uniqlo to Silicon Valley start-ups, a wide range of companies are working to develop a new generation of materials in order to enhance the style, performance and sustainability of their products.


News & Analysis

Nike and Adidas Get Personal in Battle Over Soccer World Cup

BERLIN, Germany — U.S. sportswear group Nike is banking on its sponsorship of more of the world's best-known soccer stars than Adidas in its battle

News & Analysis

Nike and Adidas Get Personal in Battle Over Soccer World Cup

BERLIN, Germany — U.S. sportswear group Nike is banking on its sponsorship of more of the world's best-known soccer stars than Adidas in its battle


News & Analysis

Nike Channels Apple Using Apps to Hit $36 Billion Target

BEAVERTON, United States — Nike Inc. wants to be to fitness apps what Apple is to digital music and Amazon is to online books.

News & Analysis

Nike Channels Apple Using Apps to Hit $36 Billion Target

BEAVERTON, United States — Nike Inc. wants to be to fitness apps what Apple is to digital music and Amazon is to online books.