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Luxury

Money Well Spent? Why Fashion Companies Spend Big on Lobbying Governments

Each year, fashion companies and organisations spend millions of dollars pushing their agenda by lobbying. Does it work?

Luxury

Money Well Spent? Why Fashion Companies Spend Big on Lobbying Governments

Each year, fashion companies and organisations spend millions of dollars pushing their agenda by lobbying. Does it work?


Financial Markets

Nike Expects Sales to Accelerate, Hitting $50 Billion by 2020

Nike Inc. projected that sales gains will accelerate in the next five years, with revenue hitting $50 billion in 2020 as its women’s business doubles.

Financial Markets

Nike Expects Sales to Accelerate, Hitting $50 Billion by 2020

Nike Inc. projected that sales gains will accelerate in the next five years, with revenue hitting $50 billion in 2020 as its women’s business doubles.


News & Analysis

Nike Said to Face Bidding War for NCAA’s Richest Program

Nike Inc. won’t renew its apparel contract with the University of Texas before the company’s exclusive negotiating window expires on Oct. 1.

News & Analysis

Nike Said to Face Bidding War for NCAA’s Richest Program

Nike Inc. won’t renew its apparel contract with the University of Texas before the company’s exclusive negotiating window expires on Oct. 1.


Financial Markets

Nike Sprints Ahead as China Sales Defy Economic Slowdown

Nike Inc's first-quarter profits outpaced expectations as surprisingly steep China growth boosted the sportswear maker.

Financial Markets

Nike Sprints Ahead as China Sales Defy Economic Slowdown

Nike Inc's first-quarter profits outpaced expectations as surprisingly steep China growth boosted the sportswear maker.


China

Will Mass Customisation Work For Fashion?

Despite the success of services like NikeiD, mass customisation has yet to take off in fashion.

China

Will Mass Customisation Work For Fashion?

Despite the success of services like NikeiD, mass customisation has yet to take off in fashion.


Marketing

Nike Wants to Win Winter With a $185 Hoodie

The sportswear giant has been working hard on winter-wear and spent three years developing its new breathable running shirt.

Marketing

Nike Wants to Win Winter With a $185 Hoodie

The sportswear giant has been working hard on winter-wear and spent three years developing its new breathable running shirt.


Marketing

Why Nike Is Desperate to Keep Michael Jordan’s Sponsorship Money Secret

Nike is forced to hand over one of the most lucrative and secret contracts in sports.

Marketing

Why Nike Is Desperate to Keep Michael Jordan’s Sponsorship Money Secret

Nike is forced to hand over one of the most lucrative and secret contracts in sports.


News & Analysis

The Answer to a Shrinking US Bra Market: A Brassiere That Fits

To reignite growth, bra makers are shifting away from the push-up bras popularised by Victoria’s Secret and emphasising fit and comfort.

News & Analysis

The Answer to a Shrinking US Bra Market: A Brassiere That Fits

To reignite growth, bra makers are shifting away from the push-up bras popularised by Victoria’s Secret and emphasising fit and comfort.


News & Analysis

After a Billion Sore Feet, Converse Wants Chucks to Feel Like Nikes

Don't worry — there's no swoosh on the revamped version of the classic sneaker.

News & Analysis

After a Billion Sore Feet, Converse Wants Chucks to Feel Like Nikes

Don't worry — there's no swoosh on the revamped version of the classic sneaker.


News & Analysis

Nike Gives CEO Parker $30 Million Award to Stay for Five Years

Nike Inc. gave Chief Executive Officer Mark Parker a stock award valued at almost 10 times his typical annual share grant, on the condition that he work for the sporting-goods company for the next five years.

News & Analysis

Nike Gives CEO Parker $30 Million Award to Stay for Five Years

Nike Inc. gave Chief Executive Officer Mark Parker a stock award valued at almost 10 times his typical annual share grant, on the condition that he work for the sporting-goods company for the next five years.