Nike
Nike, Adidas Replace Big-Name Luxury as China Goes Casual
Chinese consumers, who want to make statements when they go shopping, are increasingly turning to Western sports brands.
Nike, Adidas Replace Big-Name Luxury as China Goes Casual
Chinese consumers, who want to make statements when they go shopping, are increasingly turning to Western sports brands.
Adidas Relies On Stars Not Soccer Teams To Sell Product
Getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiralling team sponsorships, which can top $1 billion.
Adidas Relies On Stars Not Soccer Teams To Sell Product
Getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiralling team sponsorships, which can top $1 billion.
Nike Sticks With Tennis Star Sharapova After Drug Suspension
Nike is sticking with star Maria Sharapova after the International Tennis Federation suspended her for two years for using a performance-enhancing substance.
Nike Sticks With Tennis Star Sharapova After Drug Suspension
Nike is sticking with star Maria Sharapova after the International Tennis Federation suspended her for two years for using a performance-enhancing substance.
Barcelona Agree Kit Deal Extension with Nike
Barcelona have agreed an extension to their kit-manufacturing deal with Nike which Spanish media reported was the most lucrative arrangement of its kind in the world.
Barcelona Agree Kit Deal Extension with Nike
Barcelona have agreed an extension to their kit-manufacturing deal with Nike which Spanish media reported was the most lucrative arrangement of its kind in the world.
Social Goods | Ivy Park Sweatshop Allegations, Model Arrests in Iran
Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.
Social Goods | Ivy Park Sweatshop Allegations, Model Arrests in Iran
Social Goods is a weekly roundup of the most important news at the intersection of fashion and ethics, sustainability and corporate social responsibility.
Sustainability Is Out, Responsible Innovation Is In
At the Copenhagen Fashion Summit, economic growth and social and environmental responsibility were not seen as opposing ideas, reports Imran Amed.
Sustainability Is Out, Responsible Innovation Is In
At the Copenhagen Fashion Summit, economic growth and social and environmental responsibility were not seen as opposing ideas, reports Imran Amed.
Nike Expands, Adds to its Paid Family Leave
Full-time US employees of Nike Inc. who are new parents or who are needed to care for sick family members are now eligible to receive eight weeks of paid leave.
Nike Expands, Adds to its Paid Family Leave
Full-time US employees of Nike Inc. who are new parents or who are needed to care for sick family members are now eligible to receive eight weeks of paid leave.
Power Moves | Agent Provocateur and Escada CEOs, Michele Norsa to Leave Ferragamo
BoF compiles the most important professional moves of the week.
Power Moves | Agent Provocateur and Escada CEOs, Michele Norsa to Leave Ferragamo
BoF compiles the most important professional moves of the week.
At Milan Design Week, the (Branded) Surface Says It All
Milan’s Design Week is a growing marketing platform for fashion and apparel brands from Nike to Loewe.
At Milan Design Week, the (Branded) Surface Says It All
Milan’s Design Week is a growing marketing platform for fashion and apparel brands from Nike to Loewe.
Power Moves | Justin O'Shea to Brioni, Richemont Co-CEO Retires, Nike Hires Dave Dombrow
LONDON, United Kingdom — BoF compiles the most important professional moves of the week.
Power Moves | Justin O'Shea to Brioni, Richemont Co-CEO Retires, Nike Hires Dave Dombrow
LONDON, United Kingdom — BoF compiles the most important professional moves of the week.