Nike
RTFKT Co-Founder Has Died
Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.
RTFKT Co-Founder Has Died
Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
Nike’s Comeback Finally Takes Shape
The sportswear giant’s latest earnings results showed clear signs of progress for a long-awaited comeback, but there’s still plenty of work left to be done.
Nike’s Comeback Finally Takes Shape
The sportswear giant’s latest earnings results showed clear signs of progress for a long-awaited comeback, but there’s still plenty of work left to be done.
Virgil Abloh ‘World’s Fair’ Kicks Off in Paris
The city-wide, multi-disciplinary tribute to the late trailblazing creative director includes a major exhibition, screenings, performances, a Colette pop-up and collaborations with Nike, Apple, Ikea and Moët & Chandon.
Virgil Abloh ‘World’s Fair’ Kicks Off in Paris
The city-wide, multi-disciplinary tribute to the late trailblazing creative director includes a major exhibition, screenings, performances, a Colette pop-up and collaborations with Nike, Apple, Ikea and Moët & Chandon.
This Week: Are Investors Buying Nike’s New Narrative?
The sneaker giant reports results on Monday, as the focus shifts from the brand’s turnaround story to tangible results. Plus, The BoF 500 welcomes another class.
This Week: Are Investors Buying Nike’s New Narrative?
The sneaker giant reports results on Monday, as the focus shifts from the brand’s turnaround story to tangible results. Plus, The BoF 500 welcomes another class.
At Long Last, NikeSkims Makes Its Debut
By pairing top athletes with Kim Kardashian, the campaign signals NikeSkims is courting a broader audience that blurs the lines between performance and lifestyle.
At Long Last, NikeSkims Makes Its Debut
By pairing top athletes with Kim Kardashian, the campaign signals NikeSkims is courting a broader audience that blurs the lines between performance and lifestyle.
Not So Fast on a Puma and Adidas Reunion
Speculation about a potential reunion between the two legacy German footwear brands ran wild this week, but it might not be as brilliant an idea as it sounds.
Not So Fast on a Puma and Adidas Reunion
Speculation about a potential reunion between the two legacy German footwear brands ran wild this week, but it might not be as brilliant an idea as it sounds.
Nike’s Sustainability Reset
The sportswear giant has toned down communications around its sustainability efforts, replacing its glossy annual impact report with hard-to-find data sheets. Meanwhile, Rolex is cosying up to Trump and the EU’s push to clean up fashion waste is getting real.
Nike’s Sustainability Reset
The sportswear giant has toned down communications around its sustainability efforts, replacing its glossy annual impact report with hard-to-find data sheets. Meanwhile, Rolex is cosying up to Trump and the EU’s push to clean up fashion waste is getting real.
Nike’s Chief Sustainability Officer Departs
Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.
Nike’s Chief Sustainability Officer Departs
Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.