Nike
How Under Armour Lost its Swagger
Growth has slowed for Under Armour in the face of aggressive competition from Nike and Adidas, alongside weak demand for its shoes.
How Under Armour Lost its Swagger
Growth has slowed for Under Armour in the face of aggressive competition from Nike and Adidas, alongside weak demand for its shoes.
Op-Ed | How Under Armour Can Kick Back at Adidas
Under Armour should follow Nike's lead and stay focused on giving customers the performance products at the heart of its brand, argues Shelly Banjo.
Op-Ed | How Under Armour Can Kick Back at Adidas
Under Armour should follow Nike's lead and stay focused on giving customers the performance products at the heart of its brand, argues Shelly Banjo.
Victoria's Secret and Nike Rank Among Top Brands for Millennials
More than a third of US apparel shopping is conducted online, according to a new study, which looked at millennial spending trends in fashion, retail and beauty categories.
Victoria's Secret and Nike Rank Among Top Brands for Millennials
More than a third of US apparel shopping is conducted online, according to a new study, which looked at millennial spending trends in fashion, retail and beauty categories.
With Reebok Expansion, Adidas Challenges Nike in China
Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?
With Reebok Expansion, Adidas Challenges Nike in China
Reebok plans to open 500 stores in China, an aggressive strategy to tap the country’s fast-growing fitness economy. Will it help parent company Adidas edge ahead of Nike?
Why Brands Fear China’s Consumer Rights Day
In this month’s China Edit, why global companies like Nike, Esprit and Guess are targeted by China’s consumer protection groups, why Korean brands are vulnerable, and more.
Why Brands Fear China’s Consumer Rights Day
In this month’s China Edit, why global companies like Nike, Esprit and Guess are targeted by China’s consumer protection groups, why Korean brands are vulnerable, and more.
Nike’s Space Jam XI Is Its Biggest Sneaker Ever
The Space Jam shoe was a bright spot in Nike’s otherwise gloomy quarter, as shares fell amid investor concerns that Nike is losing market share to hard-charging competitors Adidas and Under Armour.
Nike’s Space Jam XI Is Its Biggest Sneaker Ever
The Space Jam shoe was a bright spot in Nike’s otherwise gloomy quarter, as shares fell amid investor concerns that Nike is losing market share to hard-charging competitors Adidas and Under Armour.
Nike Gives Doubters Fresh Ammunition as Sales Miss Estimates
Under Armour and a resurgent Adidas have been grabbing market share from Nike, especially in the US. That’s caused investors to sour on the stock, which had its first annual decline in eight years last year.
Nike Gives Doubters Fresh Ammunition as Sales Miss Estimates
Under Armour and a resurgent Adidas have been grabbing market share from Nike, especially in the US. That’s caused investors to sour on the stock, which had its first annual decline in eight years last year.
Nike, Muji Skewered by Influential Chinese Consumer Show
The 315 show can hit a firm's reputation if singled out for bad corporate behaviour. Apple was forced into a rare apology in 2013 after criticism on the show of its China after-sales service.
Nike, Muji Skewered by Influential Chinese Consumer Show
The 315 show can hit a firm's reputation if singled out for bad corporate behaviour. Apple was forced into a rare apology in 2013 after criticism on the show of its China after-sales service.
Women in Nike Ad Strikes Nerve in Arab World
Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.
Women in Nike Ad Strikes Nerve in Arab World
Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.
Inside India's Booming Sportswear Market
With gym culture sweeping the nation and beauty ideals changing fast, international sportswear giants and local players are gearing up for India’s biggest fitness boom to date.
Inside India's Booming Sportswear Market
With gym culture sweeping the nation and beauty ideals changing fast, international sportswear giants and local players are gearing up for India’s biggest fitness boom to date.