Skip to main content

Nike

Nike
Technology

Nike Unveils 'Connected' Jersey for NBA Partnership

Stefan Olander, Nike’s vice president of digital, tells BoF how the jersey will bring basketball fans closer to the game.

Technology

Nike Unveils 'Connected' Jersey for NBA Partnership

Stefan Olander, Nike’s vice president of digital, tells BoF how the jersey will bring basketball fans closer to the game.


Technology

The Robot Startup Using Static Electricity to Make Nike Sneakers

Grabit, a robotics startup, makes machines that can work at 20 times the pace of humans.

Technology

The Robot Startup Using Static Electricity to Make Nike Sneakers

Grabit, a robotics startup, makes machines that can work at 20 times the pace of humans.


News & Analysis

Under Armour Stocks Fall After NBA Star Says Players Dislike Company's Shoes

Golden State Warriors forward Kevin Durant caused the sportswear company’s stocks to sink more than 3 percent after saying young players prefer wearing Nike.

News & Analysis

Under Armour Stocks Fall After NBA Star Says Players Dislike Company's Shoes

Golden State Warriors forward Kevin Durant caused the sportswear company’s stocks to sink more than 3 percent after saying young players prefer wearing Nike.


News & Analysis

Virgil Abloh Speaks on Major Nike Partnership

The Off-White designer has reconstructed 10 iconic Nike models, including the Air Jordan 1, Hyperdunk and AirVaporMax in what some see as a promising ‘comeback’ play for the sportswear giant.

News & Analysis

Virgil Abloh Speaks on Major Nike Partnership

The Off-White designer has reconstructed 10 iconic Nike models, including the Air Jordan 1, Hyperdunk and AirVaporMax in what some see as a promising ‘comeback’ play for the sportswear giant.


News & Analysis

Fashion Industry Reacts to Charlottesville Violence

Industry leaders including Ralph Lauren, Tory Burch, Steven Kolb and Virgil Abloh denounce the violent racism of thousands of Nazi-saluting white supremacist marchers who descended on Charlottesville, Virginia last week.

News & Analysis

Fashion Industry Reacts to Charlottesville Violence

Industry leaders including Ralph Lauren, Tory Burch, Steven Kolb and Virgil Abloh denounce the violent racism of thousands of Nazi-saluting white supremacist marchers who descended on Charlottesville, Virginia last week.


News & Analysis

Nike Unveils A.L.C. Capsule with Campaign Starring Gabby Douglas

Los Angeles-based label A.L.C. regularly uses the classic Cortez sneaker in its lookbooks. Now, it has collaborated with Nike on a luxe new version of its own.

News & Analysis

Nike Unveils A.L.C. Capsule with Campaign Starring Gabby Douglas

Los Angeles-based label A.L.C. regularly uses the classic Cortez sneaker in its lookbooks. Now, it has collaborated with Nike on a luxe new version of its own.


Technology

Bits & Bytes | Nike's High-Tech Treasure Hunt, Stitch Fix IPO

This week, how Nike's app helps amplify buzz around its shoe drops, and what you need to know about Stitch Fix's impending exit.

Technology

Bits & Bytes | Nike's High-Tech Treasure Hunt, Stitch Fix IPO

This week, how Nike's app helps amplify buzz around its shoe drops, and what you need to know about Stitch Fix's impending exit.


Sustainability

Social Goods | Nike Sweatshop Protests, the Chinese Opportunity for 'Made in USA'

This week, Nike faces a new wave of anti-sweatshop protests, while Chinese manufacturers are bringing jobs back to American towns.

Sustainability

Social Goods | Nike Sweatshop Protests, the Chinese Opportunity for 'Made in USA'

This week, Nike faces a new wave of anti-sweatshop protests, while Chinese manufacturers are bringing jobs back to American towns.


News & Analysis

The Fight to Design the Perfect Sports Bra

The sports bra category has grown more than 20 percent year-over-year to about $3.5 billion in the US in 2016, fuelling an arms race among athletic wear makers.

News & Analysis

The Fight to Design the Perfect Sports Bra

The sports bra category has grown more than 20 percent year-over-year to about $3.5 billion in the US in 2016, fuelling an arms race among athletic wear makers.


Technology

Why the Nike-Amazon Deal May Hurt Sportswear Retailers

The sporting goods market is already in deep trouble, with several retailers already filing for bankruptcy, and Nike's deal could push existing retailers to shut more stores, analysts say.

Technology

Why the Nike-Amazon Deal May Hurt Sportswear Retailers

The sporting goods market is already in deep trouble, with several retailers already filing for bankruptcy, and Nike's deal could push existing retailers to shut more stores, analysts say.