Nike
Nike Maintains Bullish Outlook With $50 billion Sales Goal by 2022
The sportwear giant will focus on direct-to-consumer sales and be more selective with wholesale partners as it looks to 'elevate retail to a premium experience.'
Nike Maintains Bullish Outlook With $50 billion Sales Goal by 2022
The sportwear giant will focus on direct-to-consumer sales and be more selective with wholesale partners as it looks to 'elevate retail to a premium experience.'
Bits & Bytes | Fitbit Pay Launches, Nike's Community-Driven Digital Studio
This week, Fitbit Pay arrives in the UK to rival Apple Pay, while Nike's s23NYC studio is using AI to build a community of sneakerheads.
Bits & Bytes | Fitbit Pay Launches, Nike's Community-Driven Digital Studio
This week, Fitbit Pay arrives in the UK to rival Apple Pay, while Nike's s23NYC studio is using AI to build a community of sneakerheads.
Nike Stocks Falls as Competition for Sportswear Intensifies
The sportswear giant needs to ‘reset expectations’ as growth slows.
Nike Stocks Falls as Competition for Sportswear Intensifies
The sportswear giant needs to ‘reset expectations’ as growth slows.
Fashion Needs an Open-Source Sustainability Solution
Fashion brands are treating sustainability with new seriousness, but only an open source approach will move the entire industry forward.
Fashion Needs an Open-Source Sustainability Solution
Fashion brands are treating sustainability with new seriousness, but only an open source approach will move the entire industry forward.
Nike's Flash Sales Are a Sign of Its Troubles
The markdowns come amid slowing demand as the apparel industry’s slump deepens and teens opt for rivals Adidas and Vans.
Nike's Flash Sales Are a Sign of Its Troubles
The markdowns come amid slowing demand as the apparel industry’s slump deepens and teens opt for rivals Adidas and Vans.
H&M, Levi & Strauss, Nike Top Sustainable Cotton Report
Several fast-fashion and mass retailers lead the rankings, while Kering is the only luxury entry.
H&M, Levi & Strauss, Nike Top Sustainable Cotton Report
Several fast-fashion and mass retailers lead the rankings, while Kering is the only luxury entry.
Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable
For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.
Op-Ed | Amazon's Aesthetic Paradox: Pretty vs Profitable
For fashion and luxury brands, taking an all-or-nothing approach to Amazon is not a good long-term strategy, argues Richie Siegel.
Social Goods | Shop-Dropping Educates Consumers, Naomi Campbell on Diversity
This week, Craftivist Collective conceal messages in clothing to highlight the industry's ethics, while Naomi Campbell speaks out on women of colour in fashion.
Social Goods | Shop-Dropping Educates Consumers, Naomi Campbell on Diversity
This week, Craftivist Collective conceal messages in clothing to highlight the industry's ethics, while Naomi Campbell speaks out on women of colour in fashion.
Global Sportswear Brands Making a Play for Women
With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.
Global Sportswear Brands Making a Play for Women
With an eye on the growing women’s market, historically male-oriented sportswear brands are making changes to their strategy.
BoF Exclusive | Nike Introduces Flyleather, Its Latest 'Super Material'
As part of its effort to reach $50 billion in sales by 2020 as well as halve its environmental impact, the sportswear giant is betting big on its newest proprietary offering.
BoF Exclusive | Nike Introduces Flyleather, Its Latest 'Super Material'
As part of its effort to reach $50 billion in sales by 2020 as well as halve its environmental impact, the sportswear giant is betting big on its newest proprietary offering.