Nike
Nike Investors Cheer First North America Sales Gain Since 2017
The sneaker giant’s North American sales rose 3 percent, its first uptick in four quarters — a sign that the company’s new products are catching on with US shoppers.
Nike Investors Cheer First North America Sales Gain Since 2017
The sneaker giant’s North American sales rose 3 percent, its first uptick in four quarters — a sign that the company’s new products are catching on with US shoppers.
Adidas and the World Cup: Mass Appeal or Awkward Deal?
With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.
Adidas and the World Cup: Mass Appeal or Awkward Deal?
With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.
Hiroshi Fujiwara: Be a Disturber, Not a Designer
The enigmatic ‘godfather of streetwear’ talks to BoF about building relevance and staying cool in a fast-moving market, as he prepares to launch a major collaboration with Moncler today at Pitti Uomo.
Hiroshi Fujiwara: Be a Disturber, Not a Designer
The enigmatic ‘godfather of streetwear’ talks to BoF about building relevance and staying cool in a fast-moving market, as he prepares to launch a major collaboration with Moncler today at Pitti Uomo.
Students Wear Nike for Luck at China's Life-Changing 'Gaokao' Exams
A high score is seen as opening the way to a prestigious university and a life of opportunity — and some Western brands recognise the high stakes.
Students Wear Nike for Luck at China's Life-Changing 'Gaokao' Exams
A high score is seen as opening the way to a prestigious university and a life of opportunity — and some Western brands recognise the high stakes.
Fashion Got Woke. But at What Cost?
Apparel brands increasingly inject activism into their marketing campaigns, in a high-risk, high-reward strategy.
Fashion Got Woke. But at What Cost?
Apparel brands increasingly inject activism into their marketing campaigns, in a high-risk, high-reward strategy.
Adidas Takes Lead Over Nike in World Cup Shirt Deals
Adidas — also the official sponsor of the tournament — is kitting out the most teams for this year's World Cup, which takes place in Russia.
Adidas Takes Lead Over Nike in World Cup Shirt Deals
Adidas — also the official sponsor of the tournament — is kitting out the most teams for this year's World Cup, which takes place in Russia.
H&M, Gap and Stella McCartney Join Forces for Sustainable Fashion
Major global brands have signed up to the 'Make Fashion Circular' initiative, which aims to eliminate waste and pollution and ensure materials are reused.
H&M, Gap and Stella McCartney Join Forces for Sustainable Fashion
Major global brands have signed up to the 'Make Fashion Circular' initiative, which aims to eliminate waste and pollution and ensure materials are reused.
Nike Hits Record High as Investors Shrug Off Executive Upheaval
Nike's investors are keeping the faith in the wake of a misconduct scandal that’s seen a several executives depart.
Nike Hits Record High as Investors Shrug Off Executive Upheaval
Nike's investors are keeping the faith in the wake of a misconduct scandal that’s seen a several executives depart.
Nike Makes Push Into Fashion with Matthew Williams Collaboration
By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.
Nike Makes Push Into Fashion with Matthew Williams Collaboration
By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.
Nike Aims to Transform Troubled Workplace With New Diversity Initiatives
The sportswear giant is investing in management training and recruiting programs to place more women and minorities in leadership positions, the company said in its latest sustainability report, which also detailed its progress toward environmental targets.
Nike Aims to Transform Troubled Workplace With New Diversity Initiatives
The sportswear giant is investing in management training and recruiting programs to place more women and minorities in leadership positions, the company said in its latest sustainability report, which also detailed its progress toward environmental targets.