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Marketing

Nike's Exposure From Kaepernick Campaign Valued at $163 Million

The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.

Marketing

Nike's Exposure From Kaepernick Campaign Valued at $163 Million

The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.


Retail

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

New York designers need to develop labels that are about more than just product, argues Lauren Sherman.

Retail

American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci

New York designers need to develop labels that are about more than just product, argues Lauren Sherman.


Beauty

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.

Beauty

Social Goods | Nike Gets Backlash Over Kaepernick Ad Campaign, The Shady World of Beauty Influencers

This week, Nike's new brand face is a polarising figure, while brands pay influencers thousands of dollars to bash competitors.


News & Analysis

Nike Stores in South Africa Reopen Following Backlash Over Racist Video

Some stores were closed earlier in the week following a backlash over racist comments by a man said to have links to the US sportswear company.

News & Analysis

Nike Stores in South Africa Reopen Following Backlash Over Racist Video

Some stores were closed earlier in the week following a backlash over racist comments by a man said to have links to the US sportswear company.


Sustainability

Social Goods | The Case Against Underage Models, Criticisms Over Nike's Balaclava

This week, the codes of the modelling industry are changing in the #MeToo world, while Nike receives criticism over selling a balaclava that customers said looks 'menacing.'

Sustainability

Social Goods | The Case Against Underage Models, Criticisms Over Nike's Balaclava

This week, the codes of the modelling industry are changing in the #MeToo world, while Nike receives criticism over selling a balaclava that customers said looks 'menacing.'


Global Markets

Nike Closes South African Stores After Racist Video Goes Viral

A Nike employee’s husband posted racist video while on vacation.

Global Markets

Nike Closes South African Stores After Racist Video Goes Viral

A Nike employee’s husband posted racist video while on vacation.


News & Analysis

Introducing BoF’s New Online Course: Build Your Dream Career with Musa Tariq

Today, BoF launches a step-by-step guide to strategically planning your future career and building your personal brand with Musa Tariq, who has held senior management roles at Ford, Burberry, Nike and Apple — all by the age of 35.

News & Analysis

Introducing BoF’s New Online Course: Build Your Dream Career with Musa Tariq

Today, BoF launches a step-by-step guide to strategically planning your future career and building your personal brand with Musa Tariq, who has held senior management roles at Ford, Burberry, Nike and Apple — all by the age of 35.


News & Analysis

Nike, Michael Kors at Risk in Trump's China Trade War

Boycotts and factory shutdowns? China’s actions against South Korean firms in 2017 may be the model.

News & Analysis

Nike, Michael Kors at Risk in Trump's China Trade War

Boycotts and factory shutdowns? China’s actions against South Korean firms in 2017 may be the model.


Retail

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone

Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.

Retail

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone

Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.


Marketing

Social Goods | Protests at Copenhagen Fashion Week, Nike's Gender Discrimination Lawsuit

This week, a designer protests Denmark's burka ban on the runway, while women file a gender pay discrimination lawsuit against Nike.

Marketing

Social Goods | Protests at Copenhagen Fashion Week, Nike's Gender Discrimination Lawsuit

This week, a designer protests Denmark's burka ban on the runway, while women file a gender pay discrimination lawsuit against Nike.