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Financial Markets

Adidas Hikes Profit Guidance, Trims Sales Outlook

The sportswear company has trimmed revenue targets due to weaker growth in western Europe, but net profit still jumped 19 percent to €656 million aided by success in North America.

Financial Markets

Adidas Hikes Profit Guidance, Trims Sales Outlook

The sportswear company has trimmed revenue targets due to weaker growth in western Europe, but net profit still jumped 19 percent to €656 million aided by success in North America.


News & Analysis

How America Became a Nation of Yoga Pants

What was once a simple stretchy legging has become an engineering marvel. Not too surprising, though, when about $48 billion is being spent on this activewear in the US every year.

News & Analysis

How America Became a Nation of Yoga Pants

What was once a simple stretchy legging has become an engineering marvel. Not too surprising, though, when about $48 billion is being spent on this activewear in the US every year.


Technology

Why Brands Are Launching Secret Apps for Superfans

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.

Technology

Why Brands Are Launching Secret Apps for Superfans

Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.


News & Analysis

Phil Knight Donates $1 Billion of Nike Shares to Charity

The sportswear brand's founder and chairman emeritus gave 12 million shares to an unnamed organisation.

News & Analysis

Phil Knight Donates $1 Billion of Nike Shares to Charity

The sportswear brand's founder and chairman emeritus gave 12 million shares to an unnamed organisation.


Marketing

Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign

Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.

Marketing

Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign

Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.


Financial Markets

Nike Quarterly Revenue Beats Estimates

The company's new launches of footwear and apparel fuelled sales in North America.

Financial Markets

Nike Quarterly Revenue Beats Estimates

The company's new launches of footwear and apparel fuelled sales in North America.


Marketing

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.

Marketing

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.


Retail

Marathon World Record Hands Nike Its Biggest Win in 15 Years

It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.

Retail

Marathon World Record Hands Nike Its Biggest Win in 15 Years

It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.


News & Analysis

After Short-Lived Kaepernick Dip, Nike Hits an All-Time High

Ten days after Nike’s new Colin Kaepernick ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 on Thursday.

News & Analysis

After Short-Lived Kaepernick Dip, Nike Hits an All-Time High

Ten days after Nike’s new Colin Kaepernick ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 on Thursday.


Financial Markets

Walmart's Jet.com Narrows Focus on Urban Consumers

The move comes in a bid to sharpen the website's aim for affluent, urban consumers and better compete with e-commerce rivals like Amazon.com.

Financial Markets

Walmart's Jet.com Narrows Focus on Urban Consumers

The move comes in a bid to sharpen the website's aim for affluent, urban consumers and better compete with e-commerce rivals like Amazon.com.