Nike
Despite Setbacks, Nike Is Scoring with Direct-to-Consumer 'Offense'
Nike is staying ahead by investing in product innovation, speed-to-market and the integration of its physical and digital channels, forging stronger direct relationships with consumers.
Despite Setbacks, Nike Is Scoring with Direct-to-Consumer 'Offense'
Nike is staying ahead by investing in product innovation, speed-to-market and the integration of its physical and digital channels, forging stronger direct relationships with consumers.
Nike Shares Rise After Strong Quarterly Results
Shares rose 8 percent on Friday, after solid quarterly results eased concerns about escalating Sino-American trade tensions.
Nike Shares Rise After Strong Quarterly Results
Shares rose 8 percent on Friday, after solid quarterly results eased concerns about escalating Sino-American trade tensions.
Online Sales Boost Nike in North America
For more than a year, Nike has been speeding up the pace of new product launches and expanding partnerships with online retailers, leading to a rise in digital sales.
Online Sales Boost Nike in North America
For more than a year, Nike has been speeding up the pace of new product launches and expanding partnerships with online retailers, leading to a rise in digital sales.
Nike Climbs as Earnings Top Estimates
The uptake is a sign that its Colin Kaepernick ad campaign may have paid off.
Nike Climbs as Earnings Top Estimates
The uptake is a sign that its Colin Kaepernick ad campaign may have paid off.
Nike Engineering a Rebound for Jordan Brand
This week, everyone will be talking about Nike's earnings, the Autumn/Winter 2019 fashion calendar and the holiday retail landscape. Read our BoF Professional Cheat Sheet.
Nike Engineering a Rebound for Jordan Brand
This week, everyone will be talking about Nike's earnings, the Autumn/Winter 2019 fashion calendar and the holiday retail landscape. Read our BoF Professional Cheat Sheet.
Power Moves | Delpozo Appoints Lutz Huelle, Deciem CFO Rejoins
This week, Delpozo announces its new creative director, while Deciem’s former chief financial officer has returned to the company.
Power Moves | Delpozo Appoints Lutz Huelle, Deciem CFO Rejoins
This week, Delpozo announces its new creative director, while Deciem’s former chief financial officer has returned to the company.
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
Dior and Valentino Head to Japan
This week, everyone will be talking about Dior and Valentino's pre-fall shows in Tokyo, Dolce & Gabbana's worsening crisis and the state of New York Fashion Week's off-calendar experiment. Read our BoF Professional Cheat Sheet.
Dior and Valentino Head to Japan
This week, everyone will be talking about Dior and Valentino's pre-fall shows in Tokyo, Dolce & Gabbana's worsening crisis and the state of New York Fashion Week's off-calendar experiment. Read our BoF Professional Cheat Sheet.
Nike Sock Supplier Plans Biggest Pakistan Private Sector IPO
The company plans to raise as much as $51 million to expand its sock manufacturing capacity by around 20 percent and enter the denim business.
Nike Sock Supplier Plans Biggest Pakistan Private Sector IPO
The company plans to raise as much as $51 million to expand its sock manufacturing capacity by around 20 percent and enter the denim business.
Nike and LVMH Are Sticking Up for China in the Piracy Fight
Executives at two of the biggest victims of counterfeiting praised Beijing’s efforts to crack down on intellectual property abuses.
Nike and LVMH Are Sticking Up for China in the Piracy Fight
Executives at two of the biggest victims of counterfeiting praised Beijing’s efforts to crack down on intellectual property abuses.