Nike
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Big Marketing Push by Nike Is Unlikely to Boost Earnings Just Yet
The sportswear giant is expected to report that net profit fell for the sixth straight quarter in the three months ended Nov. 30, more than halving to $562.35 million.
Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.
Finding the Sneakers That Mattered in 2025 + Sneaker of the Year Picks
We dove into the Sneaker of the Year conversation for the first time here at The Business of Fashion, but not in the way you’d think.
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
The Sneakers That Mattered Most in 2025
The Business of Fashion crunched the numbers, polled readers and spoke with leading sneaker authorities to identify the shoes that defined the market this year – and pointed the way to what’s coming next.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
This Week: Investors to Nike: Just Do It Again
The activewear giant is expected to report another quarter of slim growth on Thursday. While it's an improvement from where the brand stood a year ago, investors and sneakerheads alike are ready for more.
The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.
The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.
The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?
The Death of Sneakers Is Overstated
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.
The Death of Sneakers Is Overstated
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.
Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.