Nike
Nike's Sales Expected to Drop $3.5 Billion
The sportswear giant’s revenue could fall by a third in the fourth quarter due to store closures, supply chain disruptions and the NBA suspension caused by the coronavirus pandemic.
Nike's Sales Expected to Drop $3.5 Billion
The sportswear giant’s revenue could fall by a third in the fourth quarter due to store closures, supply chain disruptions and the NBA suspension caused by the coronavirus pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Nike Temporarily Closes European Headquarters Due to Coronavirus
The sportswear giant’s office in the Netherlands will be shut down following the news that an employee is infected with the virus.
Nike Temporarily Closes European Headquarters Due to Coronavirus
The sportswear giant’s office in the Netherlands will be shut down following the news that an employee is infected with the virus.
How Brands Go Viral On TikTok
Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.
How Brands Go Viral On TikTok
Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.
Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup
This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.
Power Moves | Miu Miu Appoints General Manager, Nike Announces Shakeup
This week, Prada appoints a former Kering Eyewear executive to the helm of Miu Miu, while Nike makes a number of changes to its C-Suite.
Michael Avenatti Found Guilty
The celebrity lawyer could get more than 40 years in prison.
Michael Avenatti Found Guilty
The celebrity lawyer could get more than 40 years in prison.
Nike's New Shoe Aims To Outrun 'Tech Doping' Furore
The Alphafly shoe complies with limits set by World Athletics, which recently banned Nike's Vaporfly sneakers for giving runners an unfair advantage.
Nike's New Shoe Aims To Outrun 'Tech Doping' Furore
The Alphafly shoe complies with limits set by World Athletics, which recently banned Nike's Vaporfly sneakers for giving runners an unfair advantage.
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes
The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.
World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes
The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.
Op-Ed | This Election Year, Politics Is Good Business
For decades, corporate neutrality was the norm, but with a presidential election looming in the US, 2020 is set to be different. If they take the right approach, businesses can turn the next 11 months into an authentic branding opportunity, argues Hildy Kuryk.
Op-Ed | This Election Year, Politics Is Good Business
For decades, corporate neutrality was the norm, but with a presidential election looming in the US, 2020 is set to be different. If they take the right approach, businesses can turn the next 11 months into an authentic branding opportunity, argues Hildy Kuryk.