Nike
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
Michael Jordan's First Air Jordan Sneakers Sold for Record $560,000 at Sotheby's
The auction coincided with the 35th anniversary of the Air Jordan brand.
Michael Jordan's First Air Jordan Sneakers Sold for Record $560,000 at Sotheby's
The auction coincided with the 35th anniversary of the Air Jordan brand.
Nike Warns of Fourth-Quarter Hit From Store Closures
The sportswear giant is boosting e-commerce capabilities to address increased online orders.
Nike Warns of Fourth-Quarter Hit From Store Closures
The sportswear giant is boosting e-commerce capabilities to address increased online orders.
Op-Ed | Could a Marketplace Solve Fashion’s Supply Chain Challenges?
Covid-19 has put a spotlight on the costly inefficiencies and inflexibilities of the apparel supply chain. A global sourcing platform could help to address these issues, argue Maxine Lim and Becca O'Leary.
Op-Ed | Could a Marketplace Solve Fashion’s Supply Chain Challenges?
Covid-19 has put a spotlight on the costly inefficiencies and inflexibilities of the apparel supply chain. A global sourcing platform could help to address these issues, argue Maxine Lim and Becca O'Leary.
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
Will Covid-19 Change Fashion Photography?
In the face of social distancing measures, photographers have embraced new modes of image-making on platforms like Zoom and FaceTime. But the long-term impact of the crisis could go even deeper.
Will Covid-19 Change Fashion Photography?
In the face of social distancing measures, photographers have embraced new modes of image-making on platforms like Zoom and FaceTime. But the long-term impact of the crisis could go even deeper.
Try Virtual Vouchers Instead of Deep Discounting
Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?
Try Virtual Vouchers Instead of Deep Discounting
Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?
How Are Sports Brands Marketing Without Sports?
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
How Are Sports Brands Marketing Without Sports?
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.