Nike
Weakened Demand at Stores Signals More Trouble for Garment Suppliers
With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.
Weakened Demand at Stores Signals More Trouble for Garment Suppliers
With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.
Case Study | How Lululemon Built Athleisure’s Leading Brand
As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?
Case Study | How Lululemon Built Athleisure’s Leading Brand
As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?
How to Make Your Customer Service Better
Crippled with shipment delays and mountains of returns, brands are crumbling under an influx of inquiries — and losing customers along the way. Here’s how to turn it around.
How to Make Your Customer Service Better
Crippled with shipment delays and mountains of returns, brands are crumbling under an influx of inquiries — and losing customers along the way. Here’s how to turn it around.
Dior's Air Jordans and the Return of Pre-Pandemic Hype
This week, everyone will be talking about the long-delayed release of Dior's Air Jordan sneakers, how the spike in US coronavirus cases affects retail and the path forward for department stores. Get your BoF Professional Cheat Sheet.
Dior's Air Jordans and the Return of Pre-Pandemic Hype
This week, everyone will be talking about the long-delayed release of Dior's Air Jordan sneakers, how the spike in US coronavirus cases affects retail and the path forward for department stores. Get your BoF Professional Cheat Sheet.
Nike Plans to Cut Jobs in Digital Push
The planned layoffs come after the company reported a $790 million quarterly net loss, its first in more the two years.
Nike Plans to Cut Jobs in Digital Push
The planned layoffs come after the company reported a $790 million quarterly net loss, its first in more the two years.
Nike Reports Losses After Pandemic Hits Sales Harder Than Expected
A sign of Covid-19's effects on retail, the sportswear giant reported its lowest level of revenue since 2013.
Nike Reports Losses After Pandemic Hits Sales Harder Than Expected
A sign of Covid-19's effects on retail, the sportswear giant reported its lowest level of revenue since 2013.
Inside Michael Jordan's Eight-Year Trademark Battle in China
Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
Inside Michael Jordan's Eight-Year Trademark Battle in China
Brands can learn a lot from the case of Michael Jordan vs Qiaodan Sports. Not only does it provide a cautionary tale about protecting IP rights in China but the legal dispute also shines a new light on the $3 billion sneaker brand at a time of rapid growth.
Can Condé Nast Woo Pandemic-Wary Advertisers?
This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.
Can Condé Nast Woo Pandemic-Wary Advertisers?
This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.