Nike
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
The Year Ahead: Fashion Is Set for a Surge in M&A
As the gap widens between the best-performing companies and the rest, M&A activity will increase as leaders manoeuvre to take market share, unlock new opportunities and expand capabilities.
The Year Ahead: Fashion Is Set for a Surge in M&A
As the gap widens between the best-performing companies and the rest, M&A activity will increase as leaders manoeuvre to take market share, unlock new opportunities and expand capabilities.
The Year Ahead: Rethinking Retail ROI
Amplified by a potential power shift from landlords to retailers and the need to seamlessly embed digital, companies will need to make tough choices to improve their return on investments.
The Year Ahead: Rethinking Retail ROI
Amplified by a potential power shift from landlords to retailers and the need to seamlessly embed digital, companies will need to make tough choices to improve their return on investments.
Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy
How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.
Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy
How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.
7 Ways to Make E-Commerce More Profitable
As online sales reached new heights in the pandemic, brands are grappling with new burdens on their bottom lines. From savvy inventory distribution to bundling products, here’s how they can keep costs down.
7 Ways to Make E-Commerce More Profitable
As online sales reached new heights in the pandemic, brands are grappling with new burdens on their bottom lines. From savvy inventory distribution to bundling products, here’s how they can keep costs down.
Why Fashion’s Most Vulnerable Companies Have the Most to Gain From a Vaccine
Strong results from Pfizer’s Covid-19 vaccine test sent stocks soaring, particularly for the retailers hardest hit by the pandemic. But the gains may be short-lived, analysts warn.
Why Fashion’s Most Vulnerable Companies Have the Most to Gain From a Vaccine
Strong results from Pfizer’s Covid-19 vaccine test sent stocks soaring, particularly for the retailers hardest hit by the pandemic. But the gains may be short-lived, analysts warn.
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Travis Scott Has Become Corporate America’s Go-To Pitchman
The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.
Travis Scott Has Become Corporate America’s Go-To Pitchman
The rapper has partnered with an unusually diverse array of brands to churn out everything from food to apparel to toys and more. The result is an entire economy of highly sought-after Scott-branded products, giving companies a ready-made way to generate hype and reach young consumers.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Nike Smashes Sales Estimates Thanks to Rebound in China
Sales in China rose 6 percent while in North America, the company's biggest market, sales fell 2 percent.
Nike Smashes Sales Estimates Thanks to Rebound in China
Sales in China rose 6 percent while in North America, the company's biggest market, sales fell 2 percent.