Nike

The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

Retail’s Rough Start to 2022
This week, everyone will be talking about the slump in retail stocks, Haute Couture Week in Paris, LVMH’s end-of-year results and some very expensive sneakers.

Retail’s Rough Start to 2022
This week, everyone will be talking about the slump in retail stocks, Haute Couture Week in Paris, LVMH’s end-of-year results and some very expensive sneakers.

Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.

Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.

Nike Ekes Out Growth on North American Demand
The sneaker giant’s sales rose just 1 percent as it navigated the fallout of supply chain disruptions earlier in the year.

Nike Ekes Out Growth on North American Demand
The sneaker giant’s sales rose just 1 percent as it navigated the fallout of supply chain disruptions earlier in the year.

Nike Hedges Its Bets
This week, everyone will be talking about Nike’s plans to sell both virtual and physical sneakers, plus the tail end of the all-important holiday shopping season.

Nike Hedges Its Bets
This week, everyone will be talking about Nike’s plans to sell both virtual and physical sneakers, plus the tail end of the all-important holiday shopping season.

Nike Acquires Virtual Fashion Start-Up RTFKT
The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.

Nike Acquires Virtual Fashion Start-Up RTFKT
The company, which specialises in virtual sneakers and other accessories, was bought by the sports giant. The terms of the deal were not disclosed.

The Year Ahead: A Talent Crunch Is Heading Our Way
Competition for talent from both inside and outside the fashion industry will intensify in 2022. To attract and retain the right employees across their organisations, fashion companies must prepare their workplaces to ensure they are flexible, diverse and digitised.

The Year Ahead: A Talent Crunch Is Heading Our Way
Competition for talent from both inside and outside the fashion industry will intensify in 2022. To attract and retain the right employees across their organisations, fashion companies must prepare their workplaces to ensure they are flexible, diverse and digitised.

Virtual Fashion Is Big News. Can It Be Big Business?
From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.

Virtual Fashion Is Big News. Can It Be Big Business?
From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.

Unpacking Nike’s New Partnership with Dick’s Sporting Goods
The sports and fitness retailer, which saw sales soar since the start of the pandemic, is one of Nike’s most important retailers in its direct-to-consumer focused era.

Unpacking Nike’s New Partnership with Dick’s Sporting Goods
The sports and fitness retailer, which saw sales soar since the start of the pandemic, is one of Nike’s most important retailers in its direct-to-consumer focused era.

Who’s In and Who’s Out at Milan Fashion Week
This week, everyone will be talking about Milan Fashion Week, Nike’s earnings and Savage X Fenty’s latest fashion show on Amazon.

Who’s In and Who’s Out at Milan Fashion Week
This week, everyone will be talking about Milan Fashion Week, Nike’s earnings and Savage X Fenty’s latest fashion show on Amazon.