Nike
Nike Is Already Winning 2026
Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.
Nike Is Already Winning 2026
Nike is starting the year off on a positive note with momentum behind one of the brand’s newest innovations.
Balenciaga Embraces Sports. Will Sports Return The Love?
Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.
Balenciaga Embraces Sports. Will Sports Return The Love?
Pierpaolo Piccioli is embracing sports in a major way with Balenciaga’s new Pre-Fall 2026 collection. It’s a bit of a risky move, but the question is whether it’ll work with fans from both sides of the fashion and sports aisles.
Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.
Nike’s Hottest Shoe Isn’t a Sneaker
StockX’s newest ‘Big Facts’ report shows that one of Nike’s hottest sneakers of the year wasn’t actually a sneaker at all.
Have Sneaker Sales Finally Peaked?
Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.
Have Sneaker Sales Finally Peaked?
Sneakers have dominated the footwear business for years, driven by constant growth from industry leaders like Nike and Adidas. Now, questions are rising about how much further that growth can go.
Nike Compensates Migrant Workers Five Years After Labour Controversy
Nike has agreed to substantial payouts to thousands of former garment workers at a Thai supplier after years of pressure from labour rights campaigners and an independent investigation into alleged wage theft during the pandemic.
Nike Compensates Migrant Workers Five Years After Labour Controversy
Nike has agreed to substantial payouts to thousands of former garment workers at a Thai supplier after years of pressure from labour rights campaigners and an independent investigation into alleged wage theft during the pandemic.
Five Sports X Fashion Storylines to Watch in 2026
Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.
Five Sports X Fashion Storylines to Watch in 2026
Sports and fashion had a watershed moment in 2025 as the two industries continued to converge. 2026 will be similar. Here’s what to watch for early on in the year.
The Future of Converse
Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?
The Future of Converse
Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Opinion: The World Cup Is Nike’s to Lose Versus Adidas
CEO Elliott Hill must see off both Adidas and upstarts to make the most of the World Cup opportunity, writes Andrea Felsted.
Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
Nike Is In Its ‘Middle Innings,’ But Is The Home Stretch Close?
Elliott Hill continued to preach patience as Nike reported another quarter of modest growth and set its agenda for 2026.
The Sneaker of the Year 2025 | The Debrief
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
The Sneaker of the Year 2025 | The Debrief
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.