Nike
In Web3’s Wild West, Offence or Defence?
This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.
In Web3’s Wild West, Offence or Defence?
This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.
The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.
The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.
Get Ready for the Great Fashion Tech Acceleration
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
Get Ready for the Great Fashion Tech Acceleration
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
For RTFKT and Nike, Sneaker NFTs Are Just the Start
RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.
For RTFKT and Nike, Sneaker NFTs Are Just the Start
RTFKT hasn’t slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand’s future as they seek to bridge the digital and physical worlds.
Digital Worlds Are the New Frontier in Fashion Storytelling
NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.
Digital Worlds Are the New Frontier in Fashion Storytelling
NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
Supply Chain Woes Accelerate Change at Nike
This week, everyone will be talking about Nike’s latest results and Ralph Lauren’s first in-person show since 2019.
Supply Chain Woes Accelerate Change at Nike
This week, everyone will be talking about Nike’s latest results and Ralph Lauren’s first in-person show since 2019.
What Will Sanctions Against Russian Diamonds Mean for Jewellery?
The sanctions against the Russian diamonds now have the diamond trade at the centre of the war, and could send jewellery companies reeling.
What Will Sanctions Against Russian Diamonds Mean for Jewellery?
The sanctions against the Russian diamonds now have the diamond trade at the centre of the war, and could send jewellery companies reeling.
Ukraine War: Prada, Moncler and Hermès to Suspend Retail in Russia
Companies are also continuing to pledge humanitarian aid, while the LVMH Prize said it will offer support to its three former semi-finalists from Ukraine Friday.
Ukraine War: Prada, Moncler and Hermès to Suspend Retail in Russia
Companies are also continuing to pledge humanitarian aid, while the LVMH Prize said it will offer support to its three former semi-finalists from Ukraine Friday.